What if Microsoft sponsorships Riot who makes League of Legends?

[Lumia 8x]

I feel like Microsoft should be sponsoring windows phone to big events like League of Legends to get the public's eye.

 

[Laura Knotek]

That might get some interest in the gaming community, but it would not matter much to people who are not interested in gaming.

 

[Muessig]

I like the way you think but you have to realise just how small a percentage of their target market play league of legends as opposed to going into city centres, watching big mass appeal events or placing products in different media. Its all about getting the most amount of return for your investment, which means advertising in places the most amount of people possible will see.

 

[WanderingTraveler]

But, these people are hardcore fans. Imagine that Riot will say that Microsoft made their game better, and as a result, they're releasing WP8 and Win8 clients. Same goes for other MMOs.

 

[Lumia 8x]

I like the way you think but you have to realise just how small a percentage of their target market play league of legends as opposed to going into city centres, watching big mass appeal events or placing products in different media. Its all about getting the most amount of return for your investment, which means advertising in places the most amount of people possible will see.

That's not stopping American Express to sponsor Riot. So I'm asking why can't Microsoft?