Just watched the pilot for the Michael J. Fox show and during the show he actually uses it sitting in bed to watch a video. Microsoft is really all in on product placement.
The Surface and a Lumia 1020 were heavily used in Parks and Recreation last night, and to great effect I might add. One of the few times that I thought product placement was well done. They even tweeted the accidental vine that Ron Swanson made on the surface live during the show, it was awesome.