Keith Wallace
New member
To an extent, you can't blame Microsoft for ignoring Asia. Asia ignores Microsoft, especially when it comes to video games. They just don't touch the Xbox, never really have. They prefer to be racial/geographical loyalists, so you see popularity for brands like Sony and Nintendo for games, then Samsung, ZTE, and whoever else for mobile devices. Microsoft doesn't need to waste resources on an Asian market that doesn't care about them.
Europe is another story, and they should look to improve their services over there. Europe's adopted Windows Phone better than the US, even is the Xbox doesn't reign supreme there, necessarily. Europe is worth the effort, and continuing to work in the emerging markets like India and Mexico for Windows Phone also makes sense. The rest of Asia (outside of India)? It's not as-promising an outlook, so I wouldn't care if Microsoft didn't put a bunch of resources into those markets.
Europe is another story, and they should look to improve their services over there. Europe's adopted Windows Phone better than the US, even is the Xbox doesn't reign supreme there, necessarily. Europe is worth the effort, and continuing to work in the emerging markets like India and Mexico for Windows Phone also makes sense. The rest of Asia (outside of India)? It's not as-promising an outlook, so I wouldn't care if Microsoft didn't put a bunch of resources into those markets.