So I was pondering what the state of maps on Windows platforms will be following the acquisition of Nokia. This is a topic that I haven't see discussed much in the media.
Couple of questions:
1) What is the current relationship between HERE and Bing maps? What does HERE provide and what does Bing provide? I gather that the both sides have benefited from the partnership, but it's unclear to me why they both still exist as different brands and how they distinguish themselves.
2) Do we think that Bing maps on WP8 and Win8 devices will be further de-emphasized and HERE more tightly integrated into search and other 1st party apps? Or will it go the other way, will HERE grow to become more of a complete 3rd party app with Bing maps gaining prominence with MS re-investing in development to make it more usable on mobile devices?
Ultimately, I view WP8 having 2 disparate mapping applications as a significant issue. While I like HERE maps UX some of the data is lacking for my region compared to Bing (and definitely Google), I also get frustrated when location links in 1st party apps take me to Bing and prevent me from using Nokia Drive w/out lots of cutting and pasting. I worry that the Nokia acquisition could lead to a much less collaborative relationship between HERE and WP8/Win8.
So what do we know, and what do we think we can expect from MS/Nokia/HERE going forward? (Similar questions could probably be raised about the Nokia camera technologies which are amazing but need deeper integration as well.)
Couple of questions:
1) What is the current relationship between HERE and Bing maps? What does HERE provide and what does Bing provide? I gather that the both sides have benefited from the partnership, but it's unclear to me why they both still exist as different brands and how they distinguish themselves.
2) Do we think that Bing maps on WP8 and Win8 devices will be further de-emphasized and HERE more tightly integrated into search and other 1st party apps? Or will it go the other way, will HERE grow to become more of a complete 3rd party app with Bing maps gaining prominence with MS re-investing in development to make it more usable on mobile devices?
Ultimately, I view WP8 having 2 disparate mapping applications as a significant issue. While I like HERE maps UX some of the data is lacking for my region compared to Bing (and definitely Google), I also get frustrated when location links in 1st party apps take me to Bing and prevent me from using Nokia Drive w/out lots of cutting and pasting. I worry that the Nokia acquisition could lead to a much less collaborative relationship between HERE and WP8/Win8.
So what do we know, and what do we think we can expect from MS/Nokia/HERE going forward? (Similar questions could probably be raised about the Nokia camera technologies which are amazing but need deeper integration as well.)