Funny how when WP8 first came out we said how nice it is that we don't need apps because everything is built in. Now we're saying that everything should be an app! :shocked:
What you are referring to was all about
service integration, whereas what SnailUK is referring to is all about
software distribution. In the
context of service integration, saying we don't need separated apps means: "we prefer various services to be integrated behind a single UI". One example being the ability to communicate transparently via Facebook chat or text messaging using only a single messaging client. Other OS' have since copied this. In the
context of software distribution, saying we want separated apps doesn't mean we want those integrated services split from each other, but that we want the integrated services split from the OS.
To sum up, similar words are being used to describe completely different and unrelated things. It is absolutely consistent to want both. In a more professional environment, we'd probably be referring to horizontal vs. vertical integration, instead of "separating apps".