Windows Phone 8.1 is undoubtedly a large jump from Windows Phone 8, and Microsoft needs to let people know. Lately their "Honestly..." campaign hasn't been bad by any means, but it hasn't been outstanding. I think they need to make this big. What really comes to mind would be "Don't fight. Switch" and then of course the lovely spoofs Microsoft did with Siri.
I think heavily marketing Cortana against Siri would be huge. Apple our a lot of emphasis marketing Siri for their iPhone 4s launch, and Microsoft needs to do the same to show the world what they have in store. And since Google hasn't really done much marketing Google Now, Microsoft has a decent chance and making Cortana look like the "premier" personal assistant.
Since Windows 8 launched, I can't praise Microsoft (and Nokia) enough for their marketing as they have done a great job. However, since Windows Phone 8.1 just might be the upgrade to put Windows Phone smack dab in the mix with iOS and Android, I just think they need to do something big.
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I think heavily marketing Cortana against Siri would be huge. Apple our a lot of emphasis marketing Siri for their iPhone 4s launch, and Microsoft needs to do the same to show the world what they have in store. And since Google hasn't really done much marketing Google Now, Microsoft has a decent chance and making Cortana look like the "premier" personal assistant.
Since Windows 8 launched, I can't praise Microsoft (and Nokia) enough for their marketing as they have done a great job. However, since Windows Phone 8.1 just might be the upgrade to put Windows Phone smack dab in the mix with iOS and Android, I just think they need to do something big.
Sent from my Z10 using Tapatalk