07-08-2014 09:00 PM
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  1. Blu3V3nom07's Avatar
    07-nokia-eos-concept-2_medium.jpg

    via www.gizbot.com



    When we reported about the Nokia McLaren yesterday, it was still pending some useful information about the device, apart from knowing that the device will enable 3D touch technology. Today, it seems, there are more solid information to go through for the device. According to reports, the Nokia McLaren is currently set for a fall 2014 release. And apparently, the device is also expected to come sporting a 5.2-inch quad HD display , alongside a powerful Snapdragon 805 CPU.

    Previously leaked under the nickname Goldfinger, it now appears that the handset known internally as Nokia McLaren. And while nobody knows the reason behind the name change, "but it may have something to do with the fact that Nokia's mobile division has been absorbed by Microsoft," writes Softpedia. "Another reason could be the fact that Microsoft wants to start getting its own vision inside the next Windows Phone devices, hence the need for a new beginning on all projects," the report says.

    Apparently, the Nokia McLaren is also one of the smartphones that were mentioned in the Nokia roadmap 2014/2015 that leaked Online a few days ago. And according to leakster @evleaks, the smartphone could be launched in fall. However, he wasn't able to provide more details on McLaren's specs sheet. As far in-device details are concerned, the Nokia McLaren could feature a similar design as the Lumia 1520, although it will come with a much smaller 5.2-inch capacitive touchscreen display, as revealed via NokiaPowerUser. "The good news is the McLaren's display is supposed to support quad HD (1440 x 2560 pixels) resolution."

    "Hardware-wise, the McLaren seems to be one of the first smartphones to be powered by Qualcomm's Snapdragon 805 processor and Adreno 420 graphics processing unit," the report adds. Also, as of now, there are no details on the amount of memory inside, "but it would be safe to assume that it will pack 3GB of RAM and at least 16GB of storage, with the option to further expand internal memory up to 128GB via microSD card slot."
    Gizbot: Nokia McLaren with 5.2-Inch Quad HD Display Arriving This Fall
    5.2 Inch Screen, Nokia, 3 Gigs of RAM, and Quad HD? That sounds just awesome. Mary Jo Foley was also talking about this device on All About Microsoft, and it is certainly supposed to have 3D touch support. I'm hoping it has an awesome an awesomer camera than the 1020, and updated ClearBlack and camera app-features. Maybe they could have a optional stylus you can buy from the Microsoft Store at this point. Thoughts?
    Last edited by Blu3V3nom07; 06-08-2014 at 11:20 AM.
    06-08-2014 12:30 AM
  2. TheMightyCraken's Avatar
    My next phone! Can't wait! Also I wish they would come it a name Like Goldfinger or McLaren...a refresh from all the numbers
    Blu3V3nom07 and Great deal like this.
    06-08-2014 12:44 AM
  3. SSgt Bruskowiz's Avatar
    5.2 inch ? Hm to small ;)
    06-08-2014 12:50 AM
  4. TheMightyCraken's Avatar
    5.2 inch ? Hm to small ;)
    Agreed, but maybe a smaller screen than the Unicorn would be ideal for a flagship?
    SSgt Bruskowiz likes this.
    06-08-2014 12:52 AM
  5. Mike Gibson's Avatar
    I hope this is a bogus rumor. Having 2560x1440 on a 5.2" display is dumb and a waste of GPU horsepower (it's over 500 ppi). Even straight HD, 1920x1080, on a 5.2" display is overkill (over 400 ppi). A better resolution for 5" phones is 1600x900, which is in the mid-300s ppi.

    I'd prefer that MSFT/Nokia concentrate on weight and battery life.
    06-08-2014 01:09 AM
  6. cheehong's Avatar
    Hopefully the camera sensor is faster.
    Paul Heaven likes this.
    06-08-2014 01:32 AM
  7. Beijendorf's Avatar
    I hope this is a bogus rumor. Having 2560x1440 on a 5.2" display is dumb and a waste of GPU horsepower (it's over 500 ppi). Even straight HD, 1920x1080, on a 5.2" display is overkill (over 400 ppi). A better resolution for 5" phones is 1600x900, which is in the mid-300s ppi.

    I'd prefer that MSFT/Nokia concentrate on weight and battery life.
    While I agree that I don't see the advantage of 2K-resolution on a smartphone display, there are some reasons I can see why they'd go for it.

    Positives:
    1) Technical progress
    - At some point we said graphics couldn't be improved, processors didn't need to be faster. Many also said 1080p on televisions was overrated.
    - Having a higher resolution AMOLED could probably reduce burn-in issues by cycling the pixels. Similar innovations are only possible if we never stop improving.


    2) Competition
    - Other manufacturers will have 2K resolution. Microsoft are already under fire for being behind the competiton in hardware. They need to join the spec-race.
    - The McLaren is supposedly a 'Hero'-device. They need the latest and greatest of all to make a 'Hero'.


    Negative:
    1) Battery consumption
    - Even though the newer 2K panels use about as much power as the older 1080p panels, newer 1080p panels use far less power.

    2) Processor demand
    - This falls on both battery consumption and processor usage, processor percentages that could be used for other things.

    3) Reduced brightness
    - I know this is true on LCD displays, not sure about AMOLED. On LCD's, having a higher pixel density gives less space to shine the background light through meaning comparatively darker screens and lowered sunlight readability.


    What I wonder, considering it's a 'Hero', is whether it comes with the Pelican Imaging light-field camera. Perhaps Microsoft will use this device to truly revitalise the entire mobile market by pushing every technical revolutionary innovation they have in their arsenal.
    Reebs Reebs and snowmutt like this.
    06-08-2014 01:39 AM
  8. rdubmu's Avatar
    One of my young employees father works for Microsoft and told me his dad has a unreleased bad *** Lumia phone wonder if this is it.


    Sent from my iPhone using Tapatalk
    bijak_riyandi likes this.
    06-08-2014 01:45 AM
  9. bozza72's Avatar
    That is one sexy f*#%ng phone
    kennsg likes this.
    06-08-2014 01:46 AM
  10. smoledman's Avatar
    Why would it be called 'Nokia' when the division has been absorbed by Microsoft? I know MS is allowed to use the 'Lumia' name for several years, but obviously NOT Nokia. Why does Mary Jo report this as it being a Nokia phone?
    Jazmac likes this.
    06-08-2014 01:49 AM
  11. rdubmu's Avatar
    I believe that Microsoft can still use the name Nokia for the Lumia line for a limited amount of time


    Sent from my iPhone using Tapatalk
    ven07 likes this.
    06-08-2014 02:03 AM
  12. Beijendorf's Avatar
    Why would it be called 'Nokia' when the division has been absorbed by Microsoft? I know MS is allowed to use the 'Lumia' name for several years, but obviously NOT Nokia. Why does Mary Jo report this as it being a Nokia phone?
    The 'Nokia' brand is available for Microsoft to use for a "period of time", as Stephen Elop said himself.

    Conversations LIVE: Ask me anything with Stephen Elop - Conversations

    This is a device first pioneered by Nokia under the 'Goldfinger' codename. As such it's still not a pure Microsoft-developed device. We don't call the 930 a Microsoft device either, even though it's technically manufactured and sold by Microsoft Mobile Oy.
    ven07 likes this.
    06-08-2014 02:28 AM
  13. JamesPTao's Avatar
    I hope this is a bogus rumor. Having 2560x1440 on a 5.2" display is dumb and a waste of GPU horsepower (it's over 500 ppi). Even straight HD, 1920x1080, on a 5.2" display is overkill (over 400 ppi). A better resolution for 5" phones is 1600x900, which is in the mid-300s ppi.

    I'd prefer that MSFT/Nokia concentrate on weight and battery life.
    I would love better battery life but it is time for WP to make one hell of a statement and grab people attention and imagination.
    Jazmac, kennsg and Great deal like this.
    06-08-2014 02:33 AM
  14. 12Danny123's Avatar
    I heard Nokia/MS wanted to do a solar charging phone. I wonder if this phone will have it :)
    ven07 likes this.
    06-08-2014 02:43 AM
  15. Mike Gibson's Avatar
    While I agree that I don't see the advantage of 2K-resolution on a smartphone display, there are some reasons I can see why they'd go for it.
    I know we basically agree. The following isn't making fun of your post, just a humorous take on spec wars vs what's important to users.

    What's funny is that your two positives are responses to competitors while your three negatives directly impact users. MSFT needs to focus on the user experience, not try to one up their competitors in a hardware spec war (which only geeks care about, and that's a small market). Let's say Joe Public walks into his local ATT store and asks the salesman about two phones:

    ===========================
    Phone A:
    Salesman's pitch: This phone has a massive 4K display and tons of memory. MSFT really showed Samsung and Apple!

    Joe Public: The screen doesn't look much different from the 1080p phone over there.

    Salesman: Here's a magnifying glass. Now can you see the difference? Look at all those pixels!

    Joe Public: You said that the phone has a lot of memory. Does that mean I can run more apps or something?

    Salesman: Not really, all that extra memory is used to store the large textures required for the massive 4K display. Here's the magnifying glass again ... just look at all those pixels!

    Joe Public: This phone is heavier than the 1080p phone over there. Does that mean it has a bigger battery and will last longer on a charge?

    Salesman: Battery? Yes it's a little bigger and heavier ... so that it can drive the GPU used for the 4K display. You can get a whole six hours of battery before needing to charge again. Just think of all those pixels!

    Joe Public: WTF?

    ===========================
    Phone B
    Salesman's pitch: This phone has a high quality 1080p display, a fantastic and fast camera for capturing events in your life (no more blurry photos!), is lightweight, and the battery lasts two days. No need to worry about carrying around a charger!

    Joe Public: I'll take one of those!
    a5cent, Cleavitt76, b23h and 5 others like this.
    06-08-2014 09:28 AM
  16. a5cent's Avatar
    What's funny is that your two positives are responses to competitors while your three negatives directly impact users.
    + 10^10000
    06-08-2014 09:54 AM
  17. meddyrainzo's Avatar
    Gizbot: Nokia McLaren with 5.2-Inch Quad HD Display Arriving This Fall
    5.2 Inch Screen, Nokia, 3 Gigs of RAM, and Quad HD? That sounds just awesome. Mary Jo Foley was also talking about this device on All About Microsoft, and it is certainly supposed to have 3D touch support. I'm hoping it has an awesome an awesomer camera than the 1020, and updated ClearBlack and camera app-features. Maybe they could have a optional stylus you can buy from the Microsoft Store at this point. Thoughts?
    QHD? On 5.2 inches? Nope. Not gonna believe that
    tee74 likes this.
    06-08-2014 12:53 PM
  18. Beijendorf's Avatar
    [Lots and lots of well-formulated words!]
    To be fair, the technical innovations works in the interest of the consumers, such as increased longevity due to reduced pixel burn-in on the screens, etc. Also, the competition ensures you always get the highest-end gear your money can buy when you buy a flagship, so that's nice.

    Also, I think you're talking of the highly esteemed and self-respecting Sir Joe von Public, a conneiseur of fine technology and purveyor of sophisticated questions. I know a lot of Average Joes, and have seen exposed to sales pitches of all types. This is how they (tragically) usually go:

    Average Joe: Hey I wanna buy [random item Joe knows nothing about], what do you have?
    Seller: Well there are two popular ones. There's this one with [medium to high specifications across the board].
    Average Joe: Okay. What else do you have?
    Seller: Well, it costs slightly more, but you get much higher specifications!
    Average Joe: AWESOME!
    Seller: Good, I can tell you know what you want! It has [high specifications across the board]!
    Average Joe: Woow! Those numbers are slightly higher than on the other [random item Joe knows nothing about]! I'll take one!
    Me: But... that other [random item Joe knows nothing about] has gotten the better reviews and will perform better in your daily life.
    Average Joe: Yeah well, the other [random item Joe knows nothing about] only has [specifications Average Joe has no idea what they mean].

    In short: human psychology makes us always go for the better offer, even if we don't know why we want it. If we buy the slightly better object we get reduced buyers remorse, and this goes hand-in-hand with comparing the specifications before buying the device to ensure we get the best item.
    James8561, snowmutt and Great deal like this.
    06-08-2014 01:27 PM
  19. Paul Nicholas's Avatar
    I can't believe they are releasing this so close to the Lumia 930!
    06-08-2014 01:42 PM
  20. Mike Gibson's Avatar
    To be fair, the technical innovations works in the interest of the consumers, such as increased longevity due to reduced pixel burn-in on the screens, etc. Also, the competition ensures you always get the highest-end gear your money can buy when you buy a flagship, so that's nice.
    I know ... but there's the "diminishing returns" issue to consider. Once you get over 300 ppi the return from increasing pixel density gets much smaller while the cost increases across multiple components (more CPU, much more GPU, more memory, etc.).

    Your spec war salesman scenario is a concern but, imho, the most important issue people have with their phones is battery life. Everyone has a problem with that (carrying chargers with them, worried about their battery petering out at a bad time, etc.). A second and increasingly important area is the camera. Whenever I take impromptu photos at parties with my wife's 920 and we compare shots with other people (no one else has a Windows Phone), they all ask "where can I get a phone like that". If you want to have a spec war, focus on the battery life and camera. I think those features will win out in the long run.
    a5cent likes this.
    06-08-2014 01:48 PM
  21. Chris_Germany's Avatar
    CPUs are FAST ENOUGH
    Screens are BIG ENOUGH
    Pixel density is GOOD ENOUGH

    Battery is BAD
    Weight is BAD (sometimes)
    Camera is BAD (or SLOW, sometimes)

    Improve the BAD things, after that -> play around with useless improvements!
    06-08-2014 02:00 PM
  22. b23h's Avatar
    I can't believe they are releasing this so close to the Lumia 930!
    I totally believe it. I've been calling the 930 a stutter step release for sometime now. As far as I am concerned the Icon/930 was delayed* too long and lacks a couple of features that would allow it to have legs in the market (SD Card Slot and Glance). While it is no doubt a very nice phone, there's too many people that care about those two features for the 930 to be a runaway best seller (let alone it being an exclusive in the US to Verizon).

    McLaren looks to be the right size more or less and it is implied it has a SD Card Slot. I am a bit concerned about the display given the debate here, however we shall see what is really going to be released.


    *As to if the Icon was actually delayed or not or we were simply hearing about it for an extended time period I cannot truthfully say.
    Beijendorf, ven07 and Great deal like this.
    06-08-2014 02:10 PM
  23. b23h's Avatar
    If you read that Gizbot piece it actually refers to a NokiaPowerUser release.

    More details about Next Lumia Flagship. Snapdragon 805, Adreno 420 & 5.2 inch 2K display | NPU

    The article at NokiaPowerUser states that McLaren will have "Lumia 1520 like design language" which is polycarbonate and not like the render at Gizbot.
    06-08-2014 02:27 PM
  24. DJCBS's Avatar
    The 'Nokia' brand is available for Microsoft to use for a "period of time", as Stephen Elop said himself.

    Conversations LIVE: Ask me anything with Stephen Elop - Conversations

    This is a device first pioneered by Nokia under the 'Goldfinger' codename. As such it's still not a pure Microsoft-developed device. We don't call the 930 a Microsoft device either, even though it's technically manufactured and sold by Microsoft Mobile Oy.
    Let me explain it for the 100th time:

    - Microsoft Mobile can use the Nokia name for a period, yes. As long as they have the current Nokia phones with them. What Eflop means with the "period" is that, obviously, all Nokia devices until the 25th April will NOT be rebranded. The Nokia L1020 remains the Nokia L1020. And Microsoft CAN use the Nokia brand to promote the Nokia L1020. Same for all the other devices in the current portfolio.

    What Microsoft CAN'T do is use the Nokia brand on any other future Lumia devices. Meanwing, every smartphone that is presented and released AFTER the 25th of April can NOT use the Nokia brand anymore. So basically, the 930 will be the last Lumia to come with the Nokia branding in it. This Goldfinger along with any other Lumia, will be already released without the Nokia branding in them. IF there's ANY Nokia branding in the phone, that branding may be used in connection to PureView Cameras, since the PureView technology remains in the hands of Nokia.

    You will not see Goldfinger released under the Nokia brand. It will come under the Lumia brand and any other brand Microsoft decides to eventually use (Surface Lumia, Microsoft Lumia, Xbox Lumia, Lumia Bill, whatever). The camera *could* come with a Nokia logo next to it for PureView phones...but it's unlikely to happen since, if that happens, then Nokia will also be allowed to license the Nokia brand in any future Apple product that may use the PureView tech (which is now available for licensing...and remember Apple snatched a senior member of the ex-Nokia D&S PureView team). And the deal stated that Nokia can't lend its brand to smartphones until 31st December 2015. The terms of the deal are a bit vague but in any case, if they can't lend to anyone, "anyone" includes Microsoft.
    mary beth hale likes this.
    06-08-2014 04:24 PM
  25. smoledman's Avatar
    CPUs are FAST ENOUGH
    Screens are BIG ENOUGH
    Pixel density is GOOD ENOUGH

    Battery is BAD
    Weight is BAD (sometimes)
    Camera is BAD (or SLOW, sometimes)

    Improve the BAD things, after that -> play around with useless improvements!
    iPhone competitors can't equal battery/weight/camera so they ramp up specs on useless things like 400+ppi displays, 5-6" screen size and other useless gimmicks. Is it any wonder the iPhone 5S is far and away the best selling phone in the world?
    06-08-2014 04:48 PM
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