Honestly, to the average user (which was me, until I owned my 1520)...the name Nokia is the equivalent to that of failure, or more so, ancient history. I remember when I owned my iPhone 5, and actually WANTED a WP....I was upset cause all the handsets out looked hideous, and I would touch a Lumia with a 10' pole....and I actually remember saying "ewww, I can't believe anyone would ever want a Nokia now a days". That is until the 1520 came out....this beast is gorgeous!! Once you OWN a "now a days" Nokia handset, you understand that the build quality and construction are beyond amazing. However, those who own a Nokia today are colossally miniscule compared to iphone and android owners. So to the vast majority of the population, they look at Nokia as ancient history or a dumb phone maker trying to cut in on the smartphone world. So although there are many out there that KNOW the truth about Nokia (they are awesome)....its best for Microsoft to ditch the name, due to the extremely large majority NOT knowing what we know.
Yes Nokia I the number one WP maker, but in the world market....WP is TINY. Microsoft wants to me WP HUGE, al la, getting big POPULAR names like Sony, Samsung (again), and others on board to make WP handsets. Microsoft is doing the right thing, by replacing the name Nokia with Microsoft.