First of all Blu-Ray itself was just a short term fad that never really caught on, it was killed by instant streaming and video on Demand before it ever gained any traction. As a game disc medium it's also going to be short lived when more and more people are beginning to download their games directly to the console hard drive. The next gen consoles (if they're even called that) will likely not even have disc drives at all with the advances in SSD's. But I digress. This is not a console debateThe did get some market share from Sony....but it didn't last long at all. Microsoft backed analog and had their hat handed to them and shown the door with HDMI and bluray and refused to budge until Xbox sales were in the toilet more so than now.
The Playstation is still the best budget bluray player on the market just as it was when it came out. The UI is still clean and easy to use too,compared to the Xbox.
Say what you will,but Microsoft has always done things bassackwards and has been their own worst enemy. How many people who have the kinetic are left in a lurch now?
A mobile phone to the masses isn't a extension of a expensive game console, though being able to utilize a fully separate app or a fully integrated hub for those who have one is always better than forcing all to use it. Hopefully,now with today's news,we will see everything that was wrong with this change and allow Microsoft a chance to really develops Xbox to the max,because it does have great potential. Their last update still hasn't fixed it,and they need better people working on it.
As to you not being sold on add campaigns for a smart phone,you're need to reexamine this. Add campaigns when properly executed like Apple and Google and Samsung account for billions in sales........ask them if you don't believe that they work....and until Microsoft utilizes those firms to fight fire with fire �� they will never gain any ground but continue to have flat growth or losses.
The Xbox point was just proof that even Microsoft can come in late and against all odds become a contender. The Xbox 360 and Xbox One have stolen millions of what would've been PS3 and PS4 owners from Sony.