I recently discovered the Kantar Worldpanel visualization of Smartphone OS Market Share (Smartphone OS market share - Kantar Worldpanel ComTech).
It's great for seeing how things looked at any given point in time, but it's not so great if you want to see trends over time.
So, being a data analyst by profession, I manually scraped the data from their viz (hand-entered the numbers into an Excel sheet) and used Tableau to create this viz:
https://public.tableausoftware.com/...Share/KantarWorldpanelSmartphoneOSMarketShare
Just look at the dominance of Android. It's really quite daunting when you look at it this way. Even iOS has lost some traction.
But look at Windows Phone! It's somehow managed to grow a teeny bit, overall! And in some countries it's even managed to carve out at least 10% (see Argentina and France)!
What do you think? Will Windows Phone be able to continue this steady growth?
It's great for seeing how things looked at any given point in time, but it's not so great if you want to see trends over time.
So, being a data analyst by profession, I manually scraped the data from their viz (hand-entered the numbers into an Excel sheet) and used Tableau to create this viz:
https://public.tableausoftware.com/...Share/KantarWorldpanelSmartphoneOSMarketShare
Just look at the dominance of Android. It's really quite daunting when you look at it this way. Even iOS has lost some traction.
But look at Windows Phone! It's somehow managed to grow a teeny bit, overall! And in some countries it's even managed to carve out at least 10% (see Argentina and France)!
What do you think? Will Windows Phone be able to continue this steady growth?