Apparently, there's indeed a bigger picture. It has nothing to do with WP or its small marketshare. Also, it has nothing to do MS treating its customers as 2nd class citizens. It has nothing to do with "MS is a software company first". It has nothing to do with anything but iOS. Take a look at this link.
Sony to offer discounted "Album of the day" to iOS users.
This is pretty interesting. Sony didn't release this app for its Xperia devices nor to all android devices. It has released it on iOS only. What's more interesting is that Android has increased its lead over iOS in marketshare making this move abit more controversial. Also, the app is much much more important than that silly SNIPP3T app. It's like MS releasing discounted Xbox music content on iOS but not on its platforms. It seems that iOS ( even though it has become distant 2nd) will always have the best and exclusive apps and services first from all companies ( even before their own devices). I guess every one should get an iOS device ( certainly not an iPhone for me) to get the best apps first and sometimes exclusively along devices running their favourite OS.
Also, after reading the above article, I think I can forgive Ms for such a silly app to be released on iOS only, as it seems that every company does that with much more important contents, not to mention the recently released WP exclusive WindUP (it's really good) has erased the bitterness SNIPP3T being iOS only has left.