1. bilzkh's Avatar
    In seeing the Siri team's new voice-guided personal assistant program, Viv, I am now even more confident in saying that the next 'platform war' will be in personal assistants and 'AIs'. Now rest assured (kind of), much of the Siri team left to create Viv Labs and Viv is an independent initiative. You can read about it on Wired (Siri’s Inventors Are Building a Radical New AI That Does Anything You Ask | Enterprise | WIRED).

    Viv is basically a platform for app developers, vendors, services, etc, to tap into in order to (1) offer their goods to the end user and (2) to allow the end user to tap into their resources in order to do stuff. Imagine you're a restaurant, you can link up with Viv and allow prospective customers to book reservations, order food, find you, etc through Viv.

    Looking at Viv Lab's intentions thus far, we can safely assume that a Viv app will make its way to iOS, Android and potentially even Windows Phone. At the end of the day you're basically talking about an app that links up to the back-end services.

    Once Viv materializes, the new platform war will be on in earnest. It'll be Google Now vs. Cortana vs. Viv vs. Siri vs. anyone else looking to join in on the fight. The key ingredient to success, I think, will be pervasiveness in terms of users and supporting developers, vendors, services. In this regard it seems Google Now and Viv are best positioned to succeed by virtue of pervasiveness and openness, respectively.

    But Microsoft does have a chance at pre-empting, but it'll require it to think of Cortana not as a feature, but as a platform. And on that note, it may be imperative to push Cortana the service on iOS and Android.

    Cue pain and anguish.

    Okay, let's think about this logically. If much of Cortana is online and web based, would going cross-platform really hurt? At the end of the day, its functions using Windows Phone's native capabilities are finite, at some point they will be complete.

    Secondly, if Cortana was viewed as a pervasive entity, the incentive for developers, vendors and services to link up to it will be stronger. If the core standards(for doing reservations, payment, etc) for Cortana were kept common across platforms, then theoretically Windows, WP and Xbox could benefit from a halo effect.

    Just to be fair, Cortana should go beyond just operating systems, I am thinking internet-of-things as well. Cortana should be available for use by wearables, appliances, cars, etc.
    08-12-2014 04:06 PM
  2. smoledman's Avatar
    Apple will just buy Viv and integrate it into Siri, game over.
    08-12-2014 10:26 PM
  3. bilzkh's Avatar
    Apple will just buy Viv and integrate it into Siri, game over.
    If that were the case then wouldn't the Viv team have stayed with Apple?
    08-12-2014 11:53 PM
  4. smoledman's Avatar
    If that were the case then wouldn't the Viv team have stayed with Apple?
    The Viv team was originally the Siri team which was bought by Apple and integrated into iOS. Why wouldn't Apple do it a 2nd time? Then those guys would leave and do an even more advanced AI projects as a startup and be bought out by Apple a 3rd time for $1 billion.
    08-12-2014 11:58 PM
  5. bilzkh's Avatar
    Do 2nd and 3rd buys actually happen? Do companies actually buy the same team over and over again?
    08-13-2014 05:14 PM

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