Then people may only go for low end not mid or high end.
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Err... Please don't defend the companies for their stupid decisions. They are not Apple and in dire need to be aggressive. Still there maybe a lot of differentiators. People go for numbers. So here it goes:
SD200, SD 400/410, SD600/610/615, SD805/808/810
1GB RAM, 1.5GB RAM, 2GB RAM, 3GB RAM, 4GB RAM
8GB internal storage, 16GB, 32GB, 64GB.
5MP camera, 8MP, 13MP, 20MP, 41MP
4.5" screen size, 4.7", 5", 5.5", 6".
480p screen, 540p, 720p, 1080p, 2160p.
720p video recording, 1080p, 2160p.
There, a lot of factors to differentiate between different price points. Now tell me people would only want to buy lower end.