Does the Microsoft WP team need to communicate more?

Pete

Retired Moderator
Nov 12, 2012
4,593
0
0
Visit site
It's a pretty sad case of an editorial. When something gets published that uses the word "stupidity" in one of the headlines, then I just find myself turning off to reading any further, the guy here is clearly using his editorial powers to air a personal gripe.

Note that no mention is made of Apple, no mention is made of Google, no mention is made of the fact that he's installed a developer preview edition of the software.
 

TonyDedrick

New member
Dec 8, 2011
671
0
0
Visit site
His choice of language and writing skills aside, I have to agree with the lack of transparency at times being frustrating.
 
Last edited:

a5cent

New member
Nov 3, 2011
6,622
0
0
Visit site
I have not read the article, but I've been voicing critique at MS' hush hush (a.k.a shut up and ship) philosophy for years. MS knows how to communicate with CTO's and IT specialists, but they are at a loss when communicating with consumers. IMHO the user voice website and Belfiore's occasional tweets just don't cut it.

MS still isn't communicating a vision. At least from the outside, WP appears to be just a me-too product. WP was once marketed as the most personal smartphone, which is a good idea, but that just doesn't fly when most people understand that to mean 'setting your own background picture', which WP didn't support at the time. Now it is less clear than ever what WP's ambitions are or if WP even has any. There is nothing aspirational or emotional to market or for consumers to latch on to. I think the best way to achieve that is not through marketing, but primarily through products that speak for themselves, complimented by people from the dev team openly discussing (vaguely) where they are headed and (in detail) what their own expectations are and what they hope to improve in the near future.
 
Last edited:

N_LaRUE

New member
Apr 3, 2013
28,641
0
0
Visit site
I have not read the article, but I've been voicing critique at MS' hush hush (a.k.a shut up and ship)philosophy for years. MS knows how to communicate with CTO's and IT specialists, but they are at a loss when communicating with consumers. IMHO the user voice website and Belfiore's occasional tweets just don't cut it.

MS still isn't communicating a vision. At least from the outside, WP appears to be just a me-too product. WP was marketed as the most personal smartphone, which is a good idea, but that just doesn't fly when most people understand that to mean 'setting your own background picture', which WP didn't support at the time. Now it is less clear than ever what WP's ambitions are or if WP even has any. There is nothing aspirational or emotional to market or for consumers to latch on to. I think the best way to achieve that is not through marketing, but primarily through products that speaks for themselves, complimented by people from the dev team openly discussing (vaguely) where they are headed and (in detail) what their own expectations are and what they hope to improve in the near future.

Sent from my Lumia 800 using Tapatalk

I've been doing some reading on starting a business and marketing. What you're discussing is what people call 'convergence' which is where value and product meet with a sense of emotional attachment. MS cannot do convergence if their life depended upon it.

There are people who really like WP but they are the few and far between. There's a strange attitude that you'll love WP if you give a try. I'm sure many have and left it feeling lost and betrayed for many a reason. Not something that should be happening if you're the 'most personal smartphone' a tag they're still using by the way.

Windows Phone keeps changing too much and though there's nothing wrong with that, marketing and market suffers. When WP8 came out they were way behind. With WP8.1 they've caught up some but the apps are still mainstream lacking. I won't discuss their successes with business, as it's been dismal. Now we're heading to W9, no more phone so a change in name, yet again and a new level of confusion.

I really have to wonder who is making the decisions and even if it's a good one in general, is it smart one at the end of the day?
 

Members online

No members online now.

Forum statistics

Threads
322,915
Messages
2,242,889
Members
428,004
Latest member
hetb