11-21-2014 02:52 PM
47 12
tools
  1. Nogitsune Micah's Avatar
    Here is my suggestion

    1. Lumia Mini---Get rid of the 6x lineup...it's unnecessary and keep making phones like the 535. SD card Slot, 1 GB ram, 8 GB slot, 4.3-4.5 inches
    (Competes with Moto E)
    2.Lumia Echo- The 7x line-up........High Res Front Facing Camera with 8 Megapixel Camera on the back(Non Pureview of course)
    (Competes with Moto G)
    3. Lumia Marvel- The 830 type of devices.

    4. Lumia Elite- The 930 type of devices......SD card slot Mandatory, 20 Megapixel camera, 5-5.2 inches, High battery life, Sleek Design

    "For those who want the best of the best...The Elite."-- Totally made this slogan up :)
    5. Lumia Prodigy- A prodigy is something/someone exceptional. Let this be a phone that is better than the rest aka Lumia 1020

    "The Prodigy: A Class of its own"- Totally made that up lol

    6. Lumia Titan & Lumia Titan S2: Lumia 1320/1520 type of devices

    "Sometimes Bigger really is better.."---- LOL

    Release the Mini & Echo devices in January-Feburary

    Follow up with & Prodigy for the Summer

    End your year with the Elite & Titan

    That's if they want to keep most of the line-up. Personally I say

    Lumia Mini(all 4 carriers plus prepaid), Lumia Marvel, Lumia Prodigy & Lumia Titan.
    11-19-2014 11:47 PM
  2. Munter2's Avatar
    I don't care what they name it, just release a real flagship phone already.
    11-20-2014 01:46 AM
  3. N_LaRUE's Avatar
    I'll add my two cents here and address a couple of things.

    First, I think using names makes more sense as well. Whatever they may be called. I think getting away from the numbers would be the smartest thing to do. I honestly think the numbering convention has been one of the bigger issues.

    Second, I'd eventually like to see the Lumia name dropped. I know this upsets many people when I say that but in all reality it means absolutely nothing and has no pull whatsoever in the US market. I also think aside from certain markets, no one cares what the phone is called. They need a new name, eventually. I'm not saying to do this right away but I think it if you're going to start fresh, go all out.

    Third, to address the revisions. Just do what Google does with the Nexus 7, 9 and 10 models. Use the year as a means of tracking revisions. You can even put in on the phone somewhere in a nice way so it's not a big deal to figure out what model you have. Although the About section could easily take care of this.

    I think releasing all phones at once makes the most sense, none of this multiple release nonsense.

    Lastly, advertise the crap out of them regardless what they do.
    11-20-2014 02:25 AM
  4. Kram Sacul's Avatar
    So far all the suggestions in this thread have been really funny. I thought the Lumia Icon was a lame generic name for the 929/930. Like something HTC would've came up with years ago (Sensation, Inspire, Evo, Titan, Thunderbolt). Just imagine what the 530s, 630s, 730, and 830 could've been called. We could've had the Lumia Legend or the Lumia Epic line.

    I happen to like the current naming system (with a few exceptions) so of course I think MS should stick with that. I just wish they would stop putting out so many variants of the various lines. How many kind of 53x or 63x is really needed? I'm also not a fan of the ugly carrier variants (810, 822) but I don't think they won't pull that again.
    11-20-2014 06:01 AM
  5. Keith Wallace's Avatar
    No, I'd never buy a phone called "Epic," that's a ridiculous name I'd expect bros to come up with. The numbering's fine, it just needs to be more clearly conveyed what the numbers mean. Like was mentioned, people assume that more = better, leaving one to think that the 1320 budget device is superior to the 930, which carries PureView optics, higher-resolutions for the display and camera, and a better SoC.
    11-20-2014 11:05 AM
  6. tangledW's Avatar
    Over the past few months, I started thinking about how Microsoft could build brand equity with Lumia. It wasnt until a few days ago when I walked into an AT&T store to have my wifes number get ported to AT&T from StraightTalk. An AT&T representative asked my wife, What phone do you have? She responded, A Samsung.uhh. I interrupted and told the rep, She has a Nokia Lumia 920. My wife felt completely embarrassed and Ive been teasing her about it ever since. But honestly, this is a problem. My own wife, who has used a Lumia 920 for two years and has heard the name spoken countless times around the house, could not remember the name of her phone. This isnt her fault, its Nokia. Call it however you want, but this is a problem that Microsoft has inherited.
    I disagree... It most certainly is your wife's fault. Just don't tell her that.
    11-20-2014 11:18 AM
  7. Nicholas Maguire's Avatar
    I disagree... It most certainly is your wife's fault. Just don't tell her that.
    Yeah... She should have at least known it was a Nokia.
    11-20-2014 11:24 AM
  8. ohgood's Avatar
    Over the past few months, I started thinking about how Microsoft could build brand equity with Lumia. It wasnt until a few days ago when I walked into an AT&T store to have my wifes number get ported to AT&T from StraightTalk. An AT&T representative asked my wife, What phone do you have? She responded, A Samsung.uhh. I interrupted and told the rep, She has a Nokia Lumia 920. My wife felt completely embarrassed and Ive been teasing her about it ever since. But honestly, this is a problem. My own wife, who has used a Lumia 920 for two years and has heard the name spoken countless times around the house, could not remember the name of her phone. This isnt her fault, its Nokia. Call it however you want, but this is a problem that Microsoft has inherited.

    As we all know, Windows Phone is almost at a standstill especially when there is no true flagship announced for the holiday season. We all know that the next model will have Windows 10 and this is truly an exciting time to speculate on whats coming. What I would like to focus today is how Microsoft can actually reach out to the U.S. market and beyond with great brand equity. In my opinion, one of the reasons that Windows Phone hasnt done so well is that Windows 8/8.1 was a disaster in terms of market share. Windows 10, on the other hand, has a lot of promise and represents an openness of Microsoft to truly listen to customer feedback. I expect that we will see positive responses from the mass to Windows 10. Because of this, this is a tremendous opportunity to reintroduce Windows Phone and it all starts with building brand equity of the Lumia name.

    Its time to introduce the new Lumia family.

    Ive looked at the various Lumia models and theres one thing that needs to be fixed. The numbering scheme needs to go. The Lumia 920, 925, 928, 929 all create confusion for the average consumer if you ask them the difference among these models. Not one person that I asked in the past few days thought the 929 was all that much different from the 928. Every one of them thought the 930 was superior to the 929 because of the increment in the tens digit. The same goes for the 1320 when they all believed that it represented a flagship device in comparison to the 930. Theres too much confusion and this does not build brand equity well. Look at the iPhone and the Galaxy series and youll see consistency among them and people understood that the numbers represented the generation of the brand. Its easy to understand, which leads to consumer confidence in how they use their buying power.

    Attachment 88333

    By looking at the entire Lumia family, I initially saw six possible groups of Lumia models. However, six was too high a number so I kept at it and got myself down to four distinct Lumia groups. They are Freedom, Lifestyle, Pure, and Pro. These are names that I came up with to distinguish the Lumia models into groups that may make sense for the average consumer.

    The Freedom group represents the budget phones such as the Lumia 535 and 635 where people are free from contracts when they purchase these phones. It also has a sense of freedom that people might feel when they move from a budget Android phone to a Windows Phone, knowing that their experience would be different.

    The Lifestyle group represents the phones that would appeal to people that like to use their phones beyond the basic set of features they would find in the Freedom line of devices. Features such as a high quality front-facing camera to express ones self or the myriad of colors they can use to extend their identity among a crowd. The Lifestyle line of devices features mid-range devices and would include the Lumia 730/735, 1320 and the Lumia 830 even if it is billed as an affordable flagship.

    The Pure line of devices is where the flagship resides in. This represents the best of Lumia in terms of overall experience. We all know and love the Lumia with awesome features such as Pureview, PureMotion HD, etc. Models such as the Icon, 930, 1520 would fit into this group.

    The Pro group is a bit of a tough one for me. I thought about this one and honestly this could easily be tossed out but then I thought about it long enough to convince myself that this should stay. There is only one model that should be in this group and that is the successor of the 1020. A lot of times, I hear people refer to the Nokia phone with the 41 megapixel camera but never hear anyone say the 1020. To make this model stand out, it should be called the Lumia Pro in the sense that one can use this device as a pro with quality app such as Lumia Camera to make them better than they really are.

    Now there is obviously some distinction between the 1320 and the 730 in the Lifestyle group and this could easily be fixed by adding a descriptive word to describe them such as Max and Dual respectively. Below is how I would label them based on the four groups I discussed above. The number in the parentheses represents the current models in the market and will not be part of the branding.

    Lumia Freedom (Lumia 535)
    Lumia Freedom LTE (Lumia 635)
    Lumia Lifestyle (Lumia 735)
    Lumia Lifestyle Dual (Lumia 730 Dual)
    Lumia Lifestyle Plus (Lumia 830)
    Lumia Lifestyle Max (Lumia 1320)
    Lumia Pure (Lumia 930, Icon)
    Lumia Pure Max (Lumia 1520)
    Lumia Pro (Lumia 1030)

    Its time to get rid of using numbers as part of the brand. Use it as a way to identify which model where customer support is concerned, but keep it away from marketing. If Microsoft could find a way to unveil the entire family all at once, this would be a tremendous way to capture attention at all price points.

    Anyway, I thought I would get this out since its been running around in my head for days. Any suggestions you have about this would be most welcome. Thank you.

    TL;DR: The numbering schemes is a mess. Break it down into four identifiable groups so consumers understand the difference among Lumia models. The four groups I recommend are: Freedom (low-end), Lifestyle (mid-range), Pure (high-end), and Pro (high-end w/ 41MP camera).
    yes sir, you're on the right track.

    I've never understood why Microsoft pays engineers to name things, and marketing folks to design a ui..... but they sure seem to.


    Nokia Lumia nine thirty five ... sounds like an appointment with a foreign born banking rep for tomorrow, not a phone.

    your break down of phone names sounds great. the colors don't match anything, and generally make me want to look else where, but that's an easy fix. I like the idea.



    one other thing, why would you port a number FROM straight talk to att ? everyone I know is doing the opposite.
    11-20-2014 11:40 AM
  9. BobLobIaw's Avatar
    I would say that if your wife is confused as to whether she has a Samsung or a Nokia, adding an additional model name to the mix will be even more confusing. Keeping the numbering sequence puts the focus on "Lumia" and develops that brand. No matter which numbered Lumia phone the consumer purchases, the answer to the question "what phone do you have?" is "a Lumia."
    a5cent and Kram Sacul like this.
    11-20-2014 12:07 PM
  10. Loco5150's Avatar
    OP, Im sorry but I think the problem is totally somewhere else...

    So your wife had one of these for 2 years and she calls it Samsung?
    lumia-920-att-cyan465.jpgstlumia920-1024x759.png
    You probably see where Im going with this...
    Nogitsune Micah likes this.
    11-20-2014 12:20 PM
  11. Nogitsune Micah's Avatar
    OP, Im sorry but I think the problem is totally somewhere else...

    So your wife had one of these for 2 years and she calls it Samsung?
    Click image for larger version. 

Name:	lumia-920-att-cyan465.jpg 
Views:	50 
Size:	37.6 KB 
ID:	88510Click image for larger version. 

Name:	stlumia920-1024x759.png 
Views:	13 
Size:	384.2 KB 
ID:	88511
    You probably see where Im going with this...
    In her defense, some people don't even realize that is a brand name lol. I've seen people call their HTC phone hp lmao.
    11-20-2014 02:35 PM
  12. TechmeIN64's Avatar
    I said this a little while back but I think this is the way to go:

    Microsoft should do six phones per year, and not use a naming scheme that potentially can confuse consumers who are not in the know (925 sounds pretty similar to 920). These are names I just arbitrarily decided on and I do not think MS should actually use them. Obviously the "1" would increase with each iteration.

    Flagships (5" and 6") -- Lumia Icon 1 and Lumia Icon X 1 -- Replaces the 9xx and 15xx lines
    Midrange (5" and 6") -- Lumia Mid 1 and Lumia Mid X 1 -- Replaces the 7/8xx and 13xx lines
    Low End (4.5" or 5") -- Lumia Base 1 -- Replaces the 5/6xx lines
    Camera Specialty (5") -- Lumia Capture 1 -- Has a huge sensor (likely with camera bump) with dedicated camera processor but other specs upper midrange to replace 1020 line, equally expensive to Icon line

    I think this a a very clear and concise naming scheme. They are all obviously Lumias. The word following Lumia signifies the class of the device (Icon is the flagship class, etc), and the presence of an X means the device is a phablet (think X for XL). So the Icon 1 and Icon X 1 have the same specs with different screen sizes, like iPhone 6 and iPhone 6+. I think this scheme would work for consumers.
    a5cent likes this.
    11-20-2014 02:49 PM
  13. Myleslinklater's Avatar
    Frankly, I don't like that suggestion to move to a name based thing. I feel its only going to make what you want to solve worse by replacing (mostly) logical numbers with even less so names.
    How do you know at first glance is better or higher up? Its hard to mess up which number is greater
    I guess you can have the 1320, and I'll take the 930 then. Or the 10xx.
    ​Nonsense.
    11-20-2014 04:19 PM
  14. Nicholas Maguire's Avatar
    I agree that these suggestions are just as bad if not more confusing than the numbers. However, I am also one of those that agrees with getting rid of the Lumia name for flagships. The Lumia line has been tarnished.
    11-20-2014 04:29 PM
  15. a5cent's Avatar
    I've never understood why Microsoft pays engineers to name things, and marketing folks to design a ui..... but they sure seem to.
    If engineers had a say in the name, the numbering scheme would at least be consistent. I also don't think that engineers are necessarily the best UI designers ;-)
    Last edited by a5cent; 11-21-2014 at 03:11 PM. Reason: spelling
    11-20-2014 05:11 PM
  16. to_be_announced's Avatar
    The Lumia line has been tarnished.
    I wholeheartedly disagree with this. When I think of the Lumia name, I think of the best quality Windows Phones available.
    11-20-2014 05:14 PM
  17. Nogitsune Micah's Avatar
    I wholeheartedly disagree with this. When I think of the Lumia name, I think of the best quality Windows Phones available.
    Preach!!!
    to_be_announced likes this.
    11-20-2014 06:29 PM
  18. flyingsolid's Avatar
    @a5cent: What would be the name for the 822 following your post?
    11-20-2014 06:57 PM
  19. John Gkonis's Avatar
    Over the past few months, I started thinking about how Microsoft could build brand equity with Lumia. It wasnt until a few days ago when I walked into an AT&T store to have my wifes number get ported to AT&T from StraightTalk. An AT&T representative asked my wife, What phone do you have? She responded, A Samsung.uhh. I interrupted and told the rep, She has a Nokia Lumia 920. My wife felt completely embarrassed and Ive been teasing her about it ever since. But honestly, this is a problem. My own wife, who has used a Lumia 920 for two years and has heard the name spoken countless times around the house, could not remember the name of her phone. This isnt her fault, its Nokia. Call it however you want, but this is a problem that Microsoft has inherited.

    As we all know, Windows Phone is almost at a standstill especially when there is no true flagship announced for the holiday season. We all know that the next model will have Windows 10 and this is truly an exciting time to speculate on whats coming. What I would like to focus today is how Microsoft can actually reach out to the U.S. market and beyond with great brand equity. In my opinion, one of the reasons that Windows Phone hasnt done so well is that Windows 8/8.1 was a disaster in terms of market share. Windows 10, on the other hand, has a lot of promise and represents an openness of Microsoft to truly listen to customer feedback. I expect that we will see positive responses from the mass to Windows 10. Because of this, this is a tremendous opportunity to reintroduce Windows Phone and it all starts with building brand equity of the Lumia name.

    Its time to introduce the new Lumia family.

    Ive looked at the various Lumia models and theres one thing that needs to be fixed. The numbering scheme needs to go. The Lumia 920, 925, 928, 929 all create confusion for the average consumer if you ask them the difference among these models. Not one person that I asked in the past few days thought the 929 was all that much different from the 928. Every one of them thought the 930 was superior to the 929 because of the increment in the tens digit. The same goes for the 1320 when they all believed that it represented a flagship device in comparison to the 930. Theres too much confusion and this does not build brand equity well. Look at the iPhone and the Galaxy series and youll see consistency among them and people understood that the numbers represented the generation of the brand. Its easy to understand, which leads to consumer confidence in how they use their buying power.

    Attachment 88333

    By looking at the entire Lumia family, I initially saw six possible groups of Lumia models. However, six was too high a number so I kept at it and got myself down to four distinct Lumia groups. They are Freedom, Lifestyle, Pure, and Pro. These are names that I came up with to distinguish the Lumia models into groups that may make sense for the average consumer.

    The Freedom group represents the budget phones such as the Lumia 535 and 635 where people are free from contracts when they purchase these phones. It also has a sense of freedom that people might feel when they move from a budget Android phone to a Windows Phone, knowing that their experience would be different.

    The Lifestyle group represents the phones that would appeal to people that like to use their phones beyond the basic set of features they would find in the Freedom line of devices. Features such as a high quality front-facing camera to express ones self or the myriad of colors they can use to extend their identity among a crowd. The Lifestyle line of devices features mid-range devices and would include the Lumia 730/735, 1320 and the Lumia 830 even if it is billed as an affordable flagship.

    The Pure line of devices is where the flagship resides in. This represents the best of Lumia in terms of overall experience. We all know and love the Lumia with awesome features such as Pureview, PureMotion HD, etc. Models such as the Icon, 930, 1520 would fit into this group.

    The Pro group is a bit of a tough one for me. I thought about this one and honestly this could easily be tossed out but then I thought about it long enough to convince myself that this should stay. There is only one model that should be in this group and that is the successor of the 1020. A lot of times, I hear people refer to the Nokia phone with the 41 megapixel camera but never hear anyone say the 1020. To make this model stand out, it should be called the Lumia Pro in the sense that one can use this device as a pro with quality app such as Lumia Camera to make them better than they really are.

    Now there is obviously some distinction between the 1320 and the 730 in the Lifestyle group and this could easily be fixed by adding a descriptive word to describe them such as Max and Dual respectively. Below is how I would label them based on the four groups I discussed above. The number in the parentheses represents the current models in the market and will not be part of the branding.

    Lumia Freedom (Lumia 535)
    Lumia Freedom LTE (Lumia 635)
    Lumia Lifestyle (Lumia 735)
    Lumia Lifestyle Dual (Lumia 730 Dual)
    Lumia Lifestyle Plus (Lumia 830)
    Lumia Lifestyle Max (Lumia 1320)
    Lumia Pure (Lumia 930, Icon)
    Lumia Pure Max (Lumia 1520)
    Lumia Pro (Lumia 1030)

    Its time to get rid of using numbers as part of the brand. Use it as a way to identify which model where customer support is concerned, but keep it away from marketing. If Microsoft could find a way to unveil the entire family all at once, this would be a tremendous way to capture attention at all price points.

    Anyway, I thought I would get this out since its been running around in my head for days. Any suggestions you have about this would be most welcome. Thank you.

    TL;DR: The numbering schemes is a mess. Break it down into four identifiable groups so consumers understand the difference among Lumia models. The four groups I recommend are: Freedom (low-end), Lifestyle (mid-range), Pure (high-end), and Pro (high-end w/ 41MP camera).
    11-20-2014 07:08 PM
  20. a5cent's Avatar
    @a5cent: What would be the name for the 822 following your post?
    A simple but slightly embarrassing question! ;-)
    The 920, 820 and 822 all have the same SoC, so their model numbers must all start with the same first two digits (in my fictional example that would be the 18x series). Since the 820 and 822 are slotted below the 920, their model number's third and last digit would have to be smaller than that of the 920's, which I can't do since I called that the 180. Fixing that would require some reshuffling and results in something like this:
    Lumia 820 = Lumia 181
    Lumia 822 = Lumia 181V (a variant for Verizon)
    Lumia 920 = Lumia 183
    I'm sure we'd have to do a bit more reshuffling if we went through Nokia's entire lineup, as I didn't consider any devices beyond those I listed.
    This isn't a practical problem we'd actually ever encounter though. Just the fact that product lineups are conceptualized 12 to 18 months in advance means you know what's in the pipeline for at least a year and following that you'll already be looking at your next generation of devices (19x, 20x, etc).
    11-20-2014 08:34 PM
  21. ohgood's Avatar
    If engineers had a say in the name, the numbering scheme would at least be consistent. I'm also don't think that engineers are necessarily the best UI designers ;-)
    agreed. .... now some silliness that mimics life. ....

    "all you have to do is tap here twenty three times, turn it upside down twice, tap there once, then cycle the power button, and it works EVERY SINGLE TIME! what's the big deal? I call the process 't23ud2xtc1' so it's hard to forget"
    a5cent and to_be_announced like this.
    11-21-2014 05:26 AM
  22. jpal12's Avatar
    I think Microsoft should annually make Surface Phone which would be a premium niche phone with all possible features, 5.0" and 6.0" Lumia Icons which would be the flagships, and use letters for the lower end phones.
    11-21-2014 02:52 PM
47 12

Similar Threads

  1. Finally decided to make an introduction
    By Nicholas Maguire in forum New to the Forums? Introduce Yourself Here!
    Replies: 15
    Last Post: 12-05-2014, 11:21 AM
  2. The tile grid is going away!
    By jordanzhninja in forum Windows 10 Insider Preview
    Replies: 5
    Last Post: 11-25-2014, 01:17 AM
  3. WP8.1 hacked? If true I don't know what to think or do
    By lrn2board in forum Windows Phone 8.1
    Replies: 20
    Last Post: 11-20-2014, 10:35 AM
  4. Join the Windows Phone beta for comic reader Cover
    By WindowsCentral.com in forum Windows Central News Discussion
    Replies: 1
    Last Post: 11-18-2014, 09:08 PM
  5. The CBS News app for Windows and Windows Phone 8.1 looks beautiful
    By WindowsCentral.com in forum Windows Central News Discussion
    Replies: 0
    Last Post: 11-18-2014, 05:50 PM
LINK TO POST COPIED TO CLIPBOARD