12-08-2014 06:07 PM
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  1. xandros9's Avatar
    Well, I tried.
    you-tried.png

    Continuing on my idea, here's an updated list, which shows current models in my new scheme:

    Lumia starter 3c (535)
    Lumia Starter pro 3c (635)
    Lumia selfie 3c (735)
    Lumia 3 (830) (go with simple for the flagship high end)
    Lumia pro 3 (930)
    Lumia PowerShot (from before) 2 (1020)
    Lumia MagnaScreen (BIG screen) 2 (1320)
    Lumia MagnaScreen pro 2 (1520)
    Lumia Tab 2 (2520)
    Surface 2
    Surface pro 3
    Honestly I think that's even worse and more complicated than as they are now.
    Laura Knotek and a5cent like this.
    12-07-2014 04:11 PM
  2. Darthbobcat's Avatar
    Here's an idea of what they could do to simplify the line:

    Have three configurations of phone available at two different screen sizes each. When I say configuration, I mean camera, chip, screen resolution, etc.

    Example: 535 could be available in 5 inch and 6 inch to replace the 1320.

    930 and 1520 are basically the same phone anyway.

    And so on and so forth.
    12-07-2014 06:35 PM
  3. xandros9's Avatar
    Here's an idea of what they could do to simplify the line:

    Have three configurations of phone available at two different screen sizes each. When I say configuration, I mean camera, chip, screen resolution, etc.

    Example: 535 could be available in 5 inch and 6 inch to replace the 1320.

    930 and 1520 are basically the same phone anyway.

    And so on and so forth.
    I think you're on to something there
    12-07-2014 09:50 PM
  4. TLRtheory's Avatar
    Honestly I think that's even worse and more complicated than as they are now.
    Well... that's because it is. But it's not because the numbers were replaced with names, but rather because the names were simply too complex and information dense. By now, just the fact that it's overthrown the conversation makes it clear something needs to happen to the naming scheme so that the general public isn't left to play a guessing game with tons of numbers that will sound randomized to people who don't know how to decipher the numbering matrix. The fact that they exist now makes it seem like the entire platform is an unfinished beta full of phones that still have their tentative release prototype model numbers. No marketing specialist would ever agree to releasing a phone with names like that.

    All the same, being able to name a phone something that's catchy and easy to remember isn't a skill any Joe Schmoe is expected to have because people actually take marketing classes for this. This is where marketing staff (and a couple professional designers) would come into play - people who have spent a bulk of their profession monitoring products like the Audi, Wii, Pet Rock, etc. and being able to realize what makes their name so recognizable (hint: simplicity plays a HUGE part) so that they can apply their finesse to a phone by giving it a name that has the chance to appeal.

    We live in a complicated world full of people that desire nothing more than to keep it simple... so something like the proposed solution to de-complicate Lumia 1520 to "Lumia MagnaScreen Pro 2" (an eight-syllable mouthful) could simply be the "Lumia Prime".

    Another thing I mentioned that needs to happen (which got nowhere near as much attention as simplifying the naming scheme, strangely enough) is Microsoft's mobile division taking a long, hard "think" about the current state of things so that they have a chance to realize how much money they're losing on redundancy. The Lumia 520 hit a sweet spot in the market, and definitely did deserve to be succeeded by another low-dollar phone... problem is... it didn't just get one successor, it got the Lumia 530, 535, 630, 635 and then some. There's simply no need for three damn phones to be released which all offer the same thing with their 512MB, lack of front cam, and low-end specs... and I'd even argue that we're in a state where 512MB devices need to go altogether. The Lumia 535 is the only one of those after the 520 that actually needs to exist, and since the 735's major appeal is a *selfie-oriented* 5mp ffc (something the 535 has) that could also be canned as well in favor of the 535.

    Then the same thing could happen all throughout all tiers of the Lumias... recognizing just how and why the 1320 successors could be scrapped in favor of simply upgrading the 1520. See what happens there? Just like that, the necessity to rename so many phones and get into such a crazily complex naming scheme is gone simply because the cutting of redundancy resulted in less phones... so all we'd have to do is rename the Lumia 535 (I'd opt for something like Lumia Hero, but there's people more qualified than me who would likely come up with a name that has more market-stickiness)... ideally; there'd only be:

    - Lumia 1525. A phone that fills the need for a high-powered phablet... which could be called "Lumia Prime"
    - Lumia 1030. The *specialty* phone to represent Lumia Camera. Something like "Lumia PowerShot" would do.
    - Lumia 535. The cheap budget phone which could be called "Lumia Hero"
    - Lumia 830. The "affordable flagship"... "Lumia Medal" would be an okay name.
    - Lumia 938. A smaller high end phone w/SD slot. Relaying the moniker "Lumia Icon" would be perfect.

    See? Doesn't even need to be simplified to three phones... but getting rid of some redundancy and giving their phones names that have market-stickiness absolutely has to happen if Microsoft expects to stop losing this arms race... a key point I mentioned earlier in the topic is that less devices to focus on would also get us updates faster, bugs can be fixed faster, devs have less of a headache, and it decreases the complication involved in getting products to many markets.

    They could even pull a card from HTC's success and affix a two character identifier to every name... which would have the end result of Lumia Hero G1 or Lumia Prime G1... so that when a revision comes out (ala: Lumia Hero G2, Lumia Prime G2) the consumer does not have to say any more than "I'm looking for that new Lumia Hero"... and it would establish consistency.

    Just being able to request a Lumia phone (or describe what Lumia you have) with that level of simplicity would mean the world to Lumia's social image.

    And as a closing note, the social image is ultimately what needs repair. A name like "Galaxy S" wasn't immediately successful... the first Galaxy S was actually kind of a trainwreck... but it was built upon through many revisions... seeing the S2, S3, S4 and S5 let the username know that "Galaxy S" is here to stay, and constantly improving. That's the same kind of impact that could be established with something like a Lumia Prime G1, G2, G3, etc... and something that needs to happen if they expect more than a niche to believe in them.
    Last edited by TLRtheory; 12-08-2014 at 03:23 AM.
    Robinsonmac and krismall like this.
    12-08-2014 02:54 AM
  5. Dk92's Avatar
    Or why not just pull a "Year 0" type thing and just call it the Lumia?
    with a new gen phone with every release? Works for me.
    12-08-2014 05:38 AM
  6. someone2639's Avatar
    @TLRtheory: Now to shave syllables:
    Microsoft starter
    Microsoft Selfie
    Microsoft midrange
    Now, The flagships:
    Magnus.
    Lumia.
    Magnus pro.
    TLRtheory likes this.
    12-08-2014 07:19 AM
  7. wuiyang's Avatar
    just keep the original name, but add codename like HTC One (M8) [M8 = codename]

    Lumia 530 (Basic)
    Lumia 535 (The 5) [5 inch phone, 5MP rear, 5MP FFC, there has 3 5's]
    Lumia 630 (Starter)
    Lumia 635 (Starter 4G)
    Lumia 730 (Selfie)
    Lumia 735 (Selfie 4G)
    Lumia 830 (Glamorous)
    Lumia 930 (Iconic)
    Lumia 1020 (Eagle)
    Lumia 1320 (XL Starter)
    Lumia 1520 (Loud)
    12-08-2014 08:53 AM
  8. EBUK's Avatar
    Whatever they do, EVERY phone should have a removeable battery and sd expansion slot.
    12-08-2014 10:58 AM
  9. nohra's Avatar
    I guess I might as well get into the naming game too. =0)

    Simply "Lumia" with one letter to represent a line, along with one number to represent generation, and a maximum of one word following the letter/number to denote special features (such as dual sim).

    e for the entry level phones (5XX and 6XX lines)
    m for mid range phones (7XX and 8XX lines)
    s for shooter phones (1020 replacement)
    t for top-line phones (9XX)
    x for phablets

    Then you could have additions like DUAL, L, MINI, SPORT, METAL for extra features such as dual-sim, larger screen, smaller screen (4"), water-resistance, metal casing.

    So Microsoft's offerings could be something like
    Lumia e1
    basic 4.5" screen, no dual sim
    Lumia e1 DUAL
    Same as e1, but with dual sim
    Lumia e1 L
    same as e1, but with a 5" screen

    Lumia m1
    730/830 style phone

    Lumia s1
    1020 successor

    Lumia t1
    920/930 successor

    Lumia x1
    1320/1520 successors

    AND TO NOTE, I have tried to keep up on the thread, but if someone already said this same naming system, I apologize!!
    12-08-2014 03:21 PM
  10. someone2639's Avatar
    I guess I might as well get into the naming game too. =0)

    Simply "Lumia" with one letter to represent a line, along with one number to represent generation, and a maximum of one word following the letter/number to denote special features (such as dual sim).

    e for the entry level phones (5XX and 6XX lines)
    m for mid range phones (7XX and 8XX lines)
    s for shooter phones (1020 replacement)
    t for top-line phones (9XX)
    x for phablets

    Then you could have additions like DUAL, L, MINI, SPORT, METAL for extra features such as dual-sim, larger screen, smaller screen (4"), water-resistance, metal casing.

    So Microsoft's offerings could be something like
    Lumia e1
    basic 4.5" screen, no dual sim
    Lumia e1 DUAL
    Same as e1, but with dual sim
    Lumia e1 L
    same as e1, but with a 5" screen

    Lumia m1
    730/830 style phone

    Lumia s1
    1020 successor

    Lumia t1
    920/930 successor

    Lumia x1
    1320/1520 successors

    AND TO NOTE, I have tried to keep up on the thread, but if someone already said this same naming system, I apologize!!
    So something like:
    Lumia x2 is the 1020?
    12-08-2014 03:25 PM
  11. thesachd's Avatar
    Nearly 9 pages of replies(if you count 10 posts each page) and we are still arguing over the naming scheme.

    I'm sure if Microsoft wanted to go all in like Apple the most important thing on their mind would be to get the naming scheme right and they'll sit and wait for the sales to roll in. 😎

    No that is not how thing work, could someone please talk about advertising, software or something else Microsoft could do?
    12-08-2014 04:54 PM
  12. thesachd's Avatar
    One thing I have in my mind.

    Microsoft, or Windows Phone in this case, still has a big edge in one key area.

    *PHOTOGRAPHY*.

    While recent attempts from Android and iOS are catching up, Windows Phone has had a very big lead.

    Windows Phone is currently the only OS that offers advanced camera controls for nearly all it's devices, from the low end to the high end. They could make a big advertisement on TV(or split it into parts) and it would go like this:

    -----------Lumia 535 ad---------------

    From the operating system that powered a 41 MP camera, comes a budget friendly device that meets all your needs!

    And then say all they want about how smooth the phone is, MS bundled things and a great Lumia Camera app!

    -----------Lumia 730 and 830 ad----------

    From the operating system that powered a 41 MP camera come devices that offer a flagship experience for half the price!

    And then talk about the great camera sensors, screen and so on...

    ----------Lumia 930 and 1520 ad(or their successors)-----------

    From the company that made the OS powering over 90% of global computers, the same one that brought tons of innovation and made huge strides in technology comes two flagship devices without compromise!

    And then talk about the extremely amazing cameras, how the phones offer even profession photographers DNG and 4K.

    Extremely powerful specifications, and so on...

    Any ideas and feedback on how Microsoft can advertise it's devices better?
    12-08-2014 05:07 PM
  13. someone2639's Avatar
    One thing I have in my mind.

    Microsoft, or Windows Phone in this case, still has a big edge in one key area.

    *PHOTOGRAPHY*.

    While recent attempts from Android and iOS are catching up, Windows Phone has had a very big lead.

    Windows Phone is currently the only OS that offers advanced camera controls for nearly all it's devices, from the low end to the high end. They could make a big advertisement on TV(or split it into parts) and it would go like this:

    -----------Lumia 535 ad---------------

    From the operating system that powered a 41 MP camera, comes a budget friendly device that meets all your needs!

    And then say all they want about how smooth the phone is, MS bundled things and a great Lumia Camera app!

    -----------Lumia 730 and 830 ad----------

    From the operating system that powered a 41 MP camera come devices that offer a flagship experience for half the price!

    And then talk about the great camera sensors, screen and so on...

    ----------Lumia 930 and 1520 ad(or their successors)-----------

    From the company that made the OS powering over 90% of global computers, the same one that brought tons of innovation and made huge strides in technology comes two flagship devices without compromise!

    And then talk about the extremely amazing cameras, how the phones offer even profession photographers DNG and 4K.

    Extremely powerful specifications, and so on...

    Any ideas and feedback on how Microsoft can advertise it's devices better?
    First, Sony*. Second, great idea!

    Third: My idea:
    Just the phone, then a website link. About 4 seconds. For the curious to investigate.
    thesachd likes this.
    12-08-2014 05:17 PM
  14. vlad0's Avatar
    Recently Huawei has said that it doesn't have any plans of making new windows phone devices which is now the news on every website, just a simple google search of "windows phone" returns with only that Huawei story, but if apple has made it alone since the first iphone, I don't think Microsoft should be afraid at all, it has the best phone manufacturing plants,it shouldn't be begging over new manufacturers, it should now concentrate on windows phone and the hardware division.
    Microsoft has my backup! Am not going anywhere! Even if I rant sometimes that am sick and tired, I still find windows phone to be a better OS than there has ever been!, I was here when instagram arrived and I will be here when candy crush debuts!, let the devs whine, let manufacturers whine, time will come, they will have to give up!
    Maybe start by reading trough this:

    http://www.amazon.com/dp/B00NAZTCTW/...pUvbUpU2889366

    It will give you a very good idea of what NOT to do in the industry and then maybe compare it to what Microsoft are doing ?

    Then you can also take a look at this article:

    New questions in mobile ? Benedict Evans

    You are asking a very tough question.. the best you can do is educate yourself and try to answer it for yourself :)
    12-08-2014 05:38 PM
  15. Darthbobcat's Avatar
    How about the Microsoft Thor, Microsoft Odin, Microsoft Zeus, Microsoft Hercules, etc? THOSE are good, strong and commanding names.
    12-08-2014 06:07 PM
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