One of the biggest broadcasters in the world (TV Globo, just lost to ABC), gives 410 Lumias 530 for free for the audience of the "Caldeirão do Huck" on TV Globo.
Sponsored by Microsoft Brazil.
https://twitter.com/search?q=Lumia%2...0Huck&src=typd
On another day, he show the selfiephone, Lumia 730
And also the commercial of 530 is showing in the pay TV and 'open' TV a LOT of times
Microsoft directly attacks the Samsung and LG low-ends (even without naming names)
Saying that they are outdated, slow and "have no apps".
In many shopping malls in Brazil, Microsoft are giving away 100 Lumias 630 of Xmas.