I don't know now If Microsoft wants move ahead do the same as Apple does in marketing making of an ordinary smartphone something that is status symbol that , also they have everything to doing they do software and now hardware just need the right path in marketing and right direction , also the majority of the people purchases Android devices for two reasons, or renewal because their old phone their respective is (Android) just restart the phone like mad or people got bored, of the slowy response of phones later also Android wins because they Samsung their niche is low level devices, phones that cost cheap runs just ok and the people, don't, care how, much that device will last or if can add all your applications that you want.,