And if Microsoft doesn't stop sitting on their hands the platform will be toast.
Microsoft has been far from sitting on their hands this last year. Windows 10 ring a bell?
And as far as Windows Phone not being relevant, if it wasn't relevant, it would not even be mentioned anywhere. Yet, there are numerous articles by iOS and Android fanboys recently pointing to the inevitable doom of the platform. They are working very hard to deflect and minimize all the intensely positive news in the press about Microsoft and the upcoming Windows 10, which, will also be for phones. That's the part that has them scared. When people are looking forward to a release of an OS that is going on a phone as well as a desktop, it has got to scare the britches off the poor ignorant so-and-so at BGR. If they don't do something to deflect all the popularity building and get the animosity talk going again, then WP will be the single most dangerous thing to happen to both iOS and Android. It's the trash talk and bad feelings toward Microsoft that has kept WP from getting marketshare and getting the apps, and if Satya Nadella succeeds in getting people to love Microsoft again, it will spell the eventual doom of their competitors.
Is it true that WP has lost "market share" while gaining sales? Yes. However, it's the long term that Microsoft has set up for this last year. They stockpiled their cash so that they could ride this out and make Windows 10 the greatest thing ever. They aren't stupid. This has been a plan for the last few years, but one they have had to be patient to implement.
Right now, Microsoft has the top email and calendar apps on both Android and iOS. They are now getting people used to what they could have on a Windows 10 phone. They also have the best productivity apps with MS Office 365, which people will be able to get free on Windows 10 for phones, instead of getting crippled functionality free and having to pay for advanced features. Windows 10 phone users will get it all free.
As Windows 10 becomes dominate in people's workplace, and people get more accustomed to using and even loving Microsoft services, they will naturally start feeling better about Microsoft in general and the phone share will begin an uptick.
This will take time, yes. That's okay. The platform will not die, and it will take off one day as all this comes to fruition. This is why Microsoft stockpiled so much money. So they could afford to give away Windows 10 instead of making people pay upgrades. This will get people to the platform that Microsoft needs them to be on. One day, as Microsoft says, people will no longer ask "What version of Windows do you run?" because that will become irrelevant.
Windows Phone is far from irrelevant. Otherwise, there would be no talk of it out there. When iOS fansite dedicates an article to it, even if just to trash it, it just proves that it is indeed relevant after all. Otherwise, why bother talking about it if it doesn't matter?