03-30-2015 02:55 PM
41 12
tools
  1. runamuck83's Avatar
    Below is my assessment as to what needs to happen in order for Windows Phone to reach 10% market share. The list is not necessarily in the order of importance. What would you add? Try to keep it realistic please... No bland comments like "Don't make it like Android.."

    1. Continue efforts in the budget / mid-tier market
    So far this strategy has been working well, and in order to continue to gain around the globe Microsoft should double down on their efforts to create beautiful, functional devices at low cost.

    2. Get in bed with business/IT
    Foster the relationship with businesses to showcase why Windows Phone is the better option for their business users. Tout management, security features and cost savings. Offer special discounts on "custom apps" for business development. Much like they did with Office 365 they offered free migration service credits to businesses switching from on-premise to cloud.

    3. Bundle Windows Phone with PCs/Tablets
    Start bundling a phone with every tablet/PC sold for a specific period of time.

    4. Flagship phone with unique features to make it stand out - across all carriers
    In this sense I believe something unique has to be done. Releasing across all carriers (paying them off to do so if necessary) but also offering incentives to the carriers if they sell/push these devices. For instance, have Verizon employees get a special "bonus" pay if they manage to sell at least X number of Windows Phone in a given period. Give these pimple-faced "tech genius" wanna-be's phone sales people incentive to push windows phones and not bash them. Maybe even give them all a free phone on top of a $$$ bonus. Yea this is going to cost money, but could work?

    5. Advertise like crazy
    Windows Phone/10 should be in your face every where you look. TV, Radio, Print, Internet. There should be no question in anyone's mind what Windows Phone is and what it can do (better) than the other. Showcase the integration between Windows devices in a MEANINGFUL way (not just they look the same).

    Bonus - 6. Windows 10 Blowout with meaningful Universal Apps at launch
    Ok, so we all know Win10 is coming and what it is capable of - but just throwing it out there isn't enough. Win10 needs an extravagant launch (much like Win95 was). On top of this, they need to launch with developer partnership showcasing a series of universal apps that make sense! Not just "hey, you can get the same app here, there, and there". That's not enough. There needs to be a showcase of WHY universal apps matter. Something that can truly demonstrate why YOU John Q. need universal apps.

    Follow these steps for at least a year or more, and the road to 10% market share will be in reach. I didn't add "Apps" because the apps will come naturally if the above is followed.

    What do you think
    03-14-2015 01:23 PM
  2. Maaz Mansori's Avatar
    I'm not sure #3 is really realistic. People would think that the price of the phone is being added to the cost of the PC/laptop/tablet and may think they are overpaying. But besides the point, trying to bundle 1 phone that would work across all carriers and have the specs that people want would prove to be difficult. I think bundling is a good idea in general though. If Microsoft Band proves to be popular at Best Buy, they could offer a promotion to get a free Lumia 635 with the purchase of a Band, for example. Also offer an incentive when purchasing an Xbox One. Buy an Xbox One, get $50 off any Windows Phone and a free Xbox Music pass for a year. (just an example)
    The other thing is something really needs to be done to address the negative perception people have about Windows. The tech industry is driven by the younger generation and many of them have it in their heads that Microsoft and Windows are old and outdated and uncool and they choose Apple or Google instead. Focus on devices that are cool such as the Band, HoloLens, and Xbox and target those ads towards the younger generation.
    03-14-2015 02:13 PM
  3. runamuck83's Avatar
    I'm not sure #3 is really realistic. People would think that the price of the phone is being added to the cost of the PC/laptop/tablet and may think they are overpaying. But besides the point, trying to bundle 1 phone that would work across all carriers and have the specs that people want would prove to be difficult. I think bundling is a good idea in general though. If Microsoft Band proves to be popular at Best Buy, they could offer a promotion to get a free Lumia 635 with the purchase of a Band, for example. Also offer an incentive when purchasing an Xbox One. Buy an Xbox One, get $50 off any Windows Phone and a free Xbox Music pass for a year. (just an example)
    The other thing is something really needs to be done to address the negative perception people have about Windows. The tech industry is driven by the younger generation and many of them have it in their heads that Microsoft and Windows are old and outdated and uncool and they choose Apple or Google instead. Focus on devices that are cool such as the Band, HoloLens, and Xbox and target those ads towards the younger generation.
    Yes I agree
    03-14-2015 08:09 PM
  4. Kieran Jeffery's Avatar
    Maybe dish out free 435's to any one that trade's in a non-smart phone... Perhaps also sell the 435's for $10 with any other Microsoft purchase.

    The great thing about all these cheap devices is that people that are out of reach of a free upgrade who've broken their phones will happily buy one to last them a few months untill they can upgrade. So its a great part of the market to be flooding right now.

    However, the lack of any flagships, or even talk of flagships, isn't really turning any heads. Since McLaren was cancelled there hasn't really been any "wow" news about windows phone. There's W10 but that's not really stirring people outside of the TP.
    03-14-2015 08:38 PM
  5. realwarder's Avatar
    Give US carriers a cut of app profits. I.e. Make a Windows phone sale one that constantly generates income for carriers.
    runamuck83 likes this.
    03-14-2015 08:52 PM
  6. runamuck83's Avatar
    Give US carriers a cut of app profits. I.e. Make a Windows phone sale one that constantly generates income for carriers.
    Also a good idea - but they won't see that as that big of an incentive if there aren't any apps on the platform. You need to get them to sell it before you can entice them with app sales.
    03-15-2015 12:38 PM
  7. JamesDax's Avatar
    I think MS knows better then us what steps need to be taken.
    03-15-2015 02:34 PM
  8. runamuck83's Avatar
    I think MS knows better then us what steps need to be taken.
    That's debatable based on history
    03-15-2015 02:37 PM
  9. MikeX74's Avatar
    NOW they need to advertise? What have they been doing the last 4+ years? If they had been "advertising like crazy" since the launch of Windows Phone, they might have 10% of the market already.
    03-15-2015 02:41 PM
  10. Grimlock's Avatar
    That's debatable based on history
    I agree, a lot of people think that because MS is such a large company they make great decisions and do their homework. They, and other major tech companies, have fallen flat on their faces more than once. The Kin was a pretty pathetic device from the get go, and I think most people could see that, and also early decisions with the xbox one (high price with kinect and used game restrictions), and Surface RT. I'm sure MS had plenty of research and tons of number crunching to go along with it. But who knows- maybe the research said it was going to suck but it got the green light from the right people. Whatever the case, these huge companies aren't infallible and I'm not always going to give them the benefit of the doubt.
    03-15-2015 03:09 PM
  11. JamesDax's Avatar
    That's debatable based on history
    ​lol, what history is that?
    03-15-2015 03:59 PM
  12. JamesDax's Avatar
    I agree, a lot of people think that because MS is such a large company they make great decisions and do their homework. They, and other major tech companies, have fallen flat on their faces more than once. The Kin was a pretty pathetic device from the get go, and I think most people could see that, and also early decisions with the xbox one (high price with kinect and used game restrictions), and Surface RT. I'm sure MS had plenty of research and tons of number crunching to go along with it. But who knows- maybe the research said it was going to suck but it got the green light from the right people. Whatever the case, these huge companies aren't infallible and I'm not always going to give them the benefit of the doubt.
    ​And yet I'm going to go out on a limb and still say that they no better then those of us debating on these forums. ijs

    ​That said, MS does give users a way to convey there wants, needs and opinions. Use it.
    03-15-2015 04:02 PM
  13. AV2RY's Avatar
    ELIMINATE CARRIER EXCLUSIVE MARKETING. It's wrong direction. I dont know what's going on outside the US, but here old 928 (w/ xenon flash, which many ppl like) and Icon are Verizon exclusive, 1020 and 1520 (probably the best two devices) are ATT exclusive, 925 was exclusive to Tmobile then went to ATT (or vice versa).
    Why dont they sell as Apple and Samsung, from day one with all carriers? They sell millions of devices and when Nokia (now MS) sells thousands (or hundreds) it's a Big Deal.
    Many wanted 930 in the US but it never came here because we got Icon (Verizon excl.). Well, not everyone likes Verizon, especially when it comes to WP people hate it (its representatives, the way it release updates). Its unlocked I now and one can buy it for full price, ~$600, and use with other carriers (got my 928 like that) but not everyone can afford it. Plus it doesn't work with "full capacity" on other carriers. No LTE, can't send SMS unless you dont switch to 2G (-referring to my 928 on Tmobile)
    03-15-2015 04:02 PM
  14. Robinsonmac's Avatar
    #5 & then #5 some more oh & #5, all for a sustained 6-9 months in conjunction with all their phones releases on all carriers worldwide at the same time when the launch.....did I mention #5?
    oviedofreak82 and vish2801 like this.
    03-15-2015 04:03 PM
  15. D M C's Avatar
    There is one way to increase market of WP. Only one .......
    That is

    Improve the services quality(and bring out rewardpolicy out of USA) and stop focusing USA only. Think about rest of world then only MS can improve WP market share.
    03-15-2015 04:45 PM
  16. mjrtoo's Avatar
    Brainwash an entire world that your phone is better?
    bijak_riyandi and runamuck83 like this.
    03-15-2015 04:47 PM
  17. runamuck83's Avatar
    ​lol, what history is that?
    The history of only being 2.9% marketshare after 5+ years of the "Windows Phone" brand. (Talking WP7 and newer).
    03-15-2015 04:55 PM
  18. runamuck83's Avatar
    #5 & then #5 some more oh & #5, all for a sustained 6-9 months in conjunction with all their phones releases on all carriers worldwide at the same time when the launch.....did I mention #5?
    I agree, but I think all 5 (plus 6) are necessary. Cherry picking any of the above will result in the same place WP is now...
    03-15-2015 04:58 PM
  19. Mahmoud Hussein's Avatar
    Marketing, Marketing and more Marketing.
    bijak_riyandi likes this.
    03-15-2015 05:17 PM
  20. Swens221's Avatar
    Microsoft's first flagship needs to be on all carriers and the quality of Windows apps needs to improve. I could careless about the large gap in the number of apps because in my opinion there are really only a few hundred apps that are worthwhile and maybe a few hundred more that are fun to try out and explore. Work out a deal with Google and get their apps on WP devices. Once the new flagship launches they need to follow Samsung and HTC and produce a new one every year or Apple every year to year and a half.
    03-15-2015 07:11 PM
  21. fatclue_98's Avatar
    That's debatable based on history
    Proof please. Don't need a dissertation, a simple spreadsheet showing all the failures will suffice. Go ahead, we'll wait.
    03-15-2015 08:10 PM
  22. runamuck83's Avatar
    Proof please. Don't need a dissertation, a simple spreadsheet showing all the failures will suffice. Go ahead, we'll wait.
    Failure to reach 10% market share. I need to create a simple spreadsheet pointing out the obvious? 2.9%. Done.

    Whatever they've been doing thus far has failed to achieve that. Of all the things I listed they have only consistently been doing #1.

    #2-5 have not been done, although they're working on #6.
    03-15-2015 09:25 PM
  23. fatclue_98's Avatar
    Failure to reach 10% market share. I need to create a simple spreadsheet pointing out the obvious? 2.9%. Done.

    Whatever they've been doing thus far has failed to achieve that. Of all the things I listed they have only consistently been doing #1.

    #2-5 have not been done, although they're working on #6.
    That's not what I asked for. JamesDax3 wrote that MS knows better than us what to do. You stated it was debatable based on history. The question still stands, your response was non sequitur.
    03-15-2015 09:38 PM
  24. runamuck83's Avatar
    And the title of the thread is 5 things to do to reach 10% market share.

    Have they reached 10% market share? Have the past 5+ years of their ideas worked? Have they done all 5 things I listed consistently? No to to all of the above.
    So quite simply either they don't know what's best, or they do know and refuse to do so for financial or other unknown reasons.

    To say or assume MS "always knows best" is quite silly. If they did, WP wouldn't be in the position it is right now. That is unless they don't care about having a meaningful market share which I don't think is their goal.
    03-16-2015 05:07 AM
  25. anon(8985111)'s Avatar
    1 step would possibly be already sufficient: Focus on cutting edge productivity solutions that clearly distinguish Windows Phone on the market.
    03-16-2015 06:05 AM
41 12

Similar Threads

  1. Why cant my Lumia 535 connect to wifi router?
    By Windows Central Question in forum Ask a Question
    Replies: 10
    Last Post: 11-05-2016, 04:09 AM
  2. Replies: 5
    Last Post: 04-11-2015, 03:34 PM
  3. Windows Phone? What's that? Must be complicated
    By runamuck83 in forum Microsoft News & Rumors
    Replies: 38
    Last Post: 03-16-2015, 10:36 AM
  4. Replies: 7
    Last Post: 03-14-2015, 06:06 PM
  5. When is Lumia camera 5 coming to the Lumia 720 (i have lumia denim update)?
    By Windows Central Question in forum Nokia Lumia 720
    Replies: 2
    Last Post: 03-14-2015, 11:07 AM
LINK TO POST COPIED TO CLIPBOARD