09-20-2015 06:45 AM
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  1. Reflexx's Avatar
    I'm not sure if celebrity endorsement would work. I think MS is on the right track with product placement.

    The Surface should be seen casually in popular shows and movies.
    taymur likes this.
    09-16-2015 09:38 AM
  2. bo_woods's Avatar
    I'm not sure if celebrity endorsement would work. I think MS is on the right track with product placement.

    The Surface should be seen casually in popular shows and movies.
    The product placement is good too
    09-16-2015 10:44 AM
  3. jmshub's Avatar
    Celebrity endorsement and product placement have tended to backfire on Microsoft.

    Celebrity endorsement was part of the WP8 push, and we had discussion on Jessica Alba.
    http://forums.windowscentral.com/win...ract-ends.html

    Microsoft had to pay to the NFL to get Surfaces on the sidelines, and dumb announcers still can't stop calling them iPads.
    Ed Boland likes this.
    09-16-2015 11:02 AM
  4. tgp's Avatar
    announcers still can't stop calling them iPads.
    They're not doing it deliberately. This is called brandnomer or genericized trademark, where a popular product becomes the name of the entire class it is a part of. It is why we call facial tissue "Kleenex." Or we call a snow machine a "Skidoo." Or we call gelatin dessert "Jello." An insulated coffee container is called a "Thermos." LIkewise, a tablet is generally called an "iPad."

    That said, the announcers should be trained. Microsoft is spending a pretty penny on the endorsement, not to mention whatever they're getting into the proprietary software the NFL teams are using on the sidelines. The least they could do is to make sure that the announcers call them what they are. Apple is probably watching and giggling with glee!
    taymur, bo_woods and Ed Boland like this.
    09-16-2015 12:19 PM
  5. bo_woods's Avatar
    Celebrity endorsement and product placement have tended to backfire on Microsoft.

    Celebrity endorsement was part of the WP8 push, and we had discussion on Jessica Alba.
    http://forums.windowscentral.com/win...ract-ends.html

    Microsoft had to pay to the NFL to get Surfaces on the sidelines, and dumb announcers still can't stop calling them iPads.
    Although those were celebrities endorsing half baked products.

    These Windows 10 Devices will actually be on par if not better than the competition. With a few things to offer that the competition doesn't.

    A feature full OS (unlike 8) + spec'd out phones (which the w8 flagships weren't) should be good.
    Not to mention there'll be new features, which is about all the w8 flagships had, considering the is, and specs weren't the best
    09-16-2015 12:39 PM
  6. bo_woods's Avatar
    They're not doing it deliberately. This is called brandnomer or genericized trademark, where a popular product becomes the name of the entire class it is a part of. It is why we call facial tissue "Kleenex." Or we call a snow machine a "Skidoo." Or we call gelatin dessert "Jello." An insulated coffee container is called a "Thermos." LIkewise, a tablet is generally called an "iPad."

    That said, the announcers should be trained. Microsoft is spending a pretty penny on the endorsement, not to mention whatever they're getting into the proprietary software the NFL teams are using on the sidelines. The least they could do is to make sure that the announcers call them what they are. Apple is probably watching and giggling with glee!
    Another example

    "Vaseline" instead of petroleum jelly
    09-16-2015 12:45 PM
  7. jmshub's Avatar
    They're not doing it deliberately. This is called brandnomer or genericized trademark, where a popular product becomes the name of the entire class it is a part of. It is why we call facial tissue "Kleenex." Or we call a snow machine a "Skidoo." Or we call gelatin dessert "Jello." An insulated coffee container is called a "Thermos." LIkewise, a tablet is generally called an "iPad."

    That said, the announcers should be trained. Microsoft is spending a pretty penny on the endorsement, not to mention whatever they're getting into the proprietary software the NFL teams are using on the sidelines. The least they could do is to make sure that the announcers call them what they are. Apple is probably watching and giggling with glee!
    Microsoft is 'coaching' NFL TV announcers to correctly identify Surface tablets in games | Windows Central

    They were coached, and it doesn't appear to be working. Apparently the announcer called the tablet an iPad on the first game of the season.

    Also, I'm not sure iPad has become a generic trademark. Are people out there calling Android and Windows tablets iPads?
    09-16-2015 12:48 PM
  8. tgp's Avatar
    Another example

    "Vaseline" instead of petroleum jelly
    Yes, it is very common. And we all do it. But 99.9% of the people who watch NFL probably don't even know that the announcers are mistaken. It's just that because it is a field we're all interested in, we notice, and it irks us.

    Either way, the damage is being done. Apple is getting endorsed, and Microsoft is footing the bill. I don't think it's done very often though. I've not personally heard the announcers call them iPads, and they do mention Microsoft Surface quite a lot.

    Also, I'm not sure iPad has become a generic trademark. Are people out there calling Android and Windows tablets iPads?
    Oh yes! I work in the industry, and lots of our customers call any tablet an iPad. iPad as a generic trademark may not be as strong as some like Kleenex or Jello, but it is certainly there.
    09-16-2015 12:49 PM
  9. simon.b's Avatar
    Not this again.

    There are a lot of ipads and there are a lot of office users. There is certainly an overlap in target audience so there is a mutual business intrest for these companies. I don't know why this is so hard to understand for some people. Companies are not managed emotionally, or at least they shouldn't be.

    There are even things where MS works together with google. Yes MS working with their supposed enemy.
    tgp likes this.
    09-17-2015 02:40 AM
  10. Ed Boland's Avatar
    Or we call a snow machine a "Skidoo."
    Snow machines? Are you talking about "snowmobiles"? I didn't know Skidoo made those.. I thought they only made Jet Skis... Of course, I live in Florida now, so what do I know... lol
    tgp likes this.
    09-19-2015 09:22 PM
  11. Ed Boland's Avatar
    Here's Al Michaels referring to the Surface in Bill Belichick's hand as an "iPad"...

    jmshub likes this.
    09-19-2015 09:27 PM
  12. Michael Alan Goff's Avatar
    Apple admitted they're not a productivity company and needed Microsoft to validate their product.

    How is this an Apple victory?
    Ed Boland likes this.
    09-19-2015 09:34 PM
  13. tgp's Avatar
    Snow machines? Are you talking about "snowmobiles"? I didn't know Skidoo made those.. I thought they only made Jet Skis... Of course, I live in Florida now, so what do I know... lol
    I grew up in the Midwest where we called them "snowmbiles" as well, but in Alaska where they are very important as means of transportation and not just recreation, they're called "snow machines."

    You are certainly showing your locale if you associate Skidoo with jet skis! I grew up in the middle of many lakes, and we saw many jet skis there. In the winter, however, it was all snowmobiles. I think "Skidoo" there would tend to bring snowmobiles to mind before jet skis.

    There are a lot of ipads and there are a lot of office users. There is certainly an overlap in target audience so there is a mutual business intrest for these companies.
    That is a good thought. When you have 2 different entities with majority of the market in their fields, overlap is evident. Microsoft discovered through experience that exclusivity did not bring users to their devices. They were "forced" to bring their services to the other platforms.
    09-19-2015 11:26 PM
  14. Ed Boland's Avatar
    Apple admitted they're not a productivity company and needed Microsoft to validate their product.

    How is this an Apple victory?
    Exactly! I saw this as a WIN for Microsoft. Apple didn't mention their "Pages, Keynote, or Numbers" apps at all.
    09-20-2015 06:45 AM
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