1. jlzimmerman's Avatar
    Battle of the Brands 2015

    This report digs into consumer feedback for various product offerings from Amazon, Apple, Google, Microsoft, and Samsung to detail the strengths and weaknesses of each brand

    battle-brands-delight-1024x564.png

    • While Apple and Microsoft delight, consumers are more disappointed in Google, Samsung, and Amazon hardware overall
    • Amazon is the only brand with high delight scores for smart home products from happy Echo users, whereas smart home products are dragging down delight scores for the other brands
    • While Google owns Android OS, their Nexus hardware that utilizes this is not producing happy users
    10-27-2015 09:12 AM
  2. Leonel Funes's Avatar
    Battle of the Brands 2015

    This report digs into consumer feedback for various product offerings from Amazon, Apple, Google, Microsoft, and Samsung to detail the strengths and weaknesses of each brand

    Click image for larger version. 

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    • While Apple and Microsoft delight, consumers are more disappointed in Google, Samsung, and Amazon hardware overall
    • Amazon is the only brand with high delight scores for smart home products from happy Echo users, whereas smart home products are dragging down delight scores for the other brands
    • While Google owns Android OS, their Nexus hardware that utilizes this is not producing happy users
    I've always been one happy camper with Microsoft.
    10-27-2015 10:53 AM

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