Where Are The Ads? Where Is the Marketing?

[jlzimmerman]

Am I just not watching enough TV or hitting the wrong places on the internet?

Over the past couple months I've seen ads/commercials for a few MS products, such as Windows Hello, Surface, Windows 10, and Xbox commericals are every other minute. Where is the advertisement for everything else?

The MS Band 2 is easily one of the best fitness bands (cross-platform at that) in the market and has zero ads/commercials
Office 2016 is terrific but no ads/commercials
MSN is much improved, yet no ads/commercials
Bing is terrific, no ads/commercials
Groove Music, nothing. Nada.
Skype, nothing.
MS Azure, nothing.

 

[Geo Hutchings]

Am I just not watching enough TV or hitting the wrong places on the internet?

Over the past couple months I've seen ads/commercials for a few MS products, such as Windows Hello, Surface, Windows 10, and Xbox commericals are every other minute. Where is the advertisement for everything else?

The MS Band 2 is easily one of the best fitness bands (cross-platform at that) in the market and has zero ads/commercials
Office 2016 is terrific but no ads/commercials
MSN is much improved, yet no ads/commercials
Bing is terrific, no ads/commercials
Groove Music, nothing. Nada.
Skype, nothing.
MS Azure, nothing.

You can add Lumia to that

 

[saulgould13]

@jlzimmerman
Which Market are you Alluding to? American or Europe or Asia??..

 

[jlzimmerman]

You can add Lumia to that

Yeah, definitely. It's sad that I left Lumia out of this list because it is expected for MS not to advertise. I think the last commercial I saw for WP was the Lumia 928 low light photography spot.

 

[jlzimmerman]

@jlzimmerman
Which Market are you Alluding to? American or Europe or Asia??..

American, particularly in the U.S. I have no idea how well/poorly MS is advertising outside of the States.

 

[SeeVuPlay]

I think most of their advertising dollars for this year went to Russell Wilson

 

[OldMillXxX]

Yep, building on the Surface. A LOT went to the NFL. Watch a game, you can't miss it.

 

[runamuck83]

It seems they intentionally advertise just the Surface as this seems to be the brand they're building their future upon. With Surface, they hope to create the halo effect. People buy Surface and ultimately start looking into other Microsoft "surface-eqse" devices. Surface, to Phone, to Band, etc.

It seems to be working as Surface sales are on track to catch or exceed iPad sales based on recent data. This is the tidal wave they need to ride with their next phone.

 

[HeyCori]

Ads I see the most for,

Windows 10
Surface
Xbox One
The occasional Office 365

 

[Chintan Gohel]

I see roadside billboards, shop posters, newspaper adverts, telcom adverts for lumia devices on a regular basis - Kenya

Advertising is happening, in developing nations, where the real potential is :wink:

 

[OldMillXxX]

I believe you Chintan. My comments were directed at US advertising only.

Do they advertise on the unique features of Windows Mobile, or just that there is a phone available?

 

[Chintan Gohel]

I believe you Chintan. My comments were directed at US advertising only.

Do they advertise on the unique features of Windows Mobile, or just that there is a phone available?

A mixture depending on advertising medium

 

[mark233]

Here in Tulsa on a local (and popular) morning talk show radio station there was a promotion for the 950 on at&t. Yes I was very surprised. Only heard it once tho.