I'm just going to copy paste my post from another thread:
So?
These types of articles will cause panic across the internet.
However, Lumia does not equal Windows 10 mobiles. Our lumia's will still be getting updates. Microsoft just wants other OEMS to take the mantle and release phones.
HP has done it. Alcatel is coming with the Idol pro 4. The Xiaomi mi4 is available. There are rumours about roms for the one plus 2, one plus 3 and xiaomi mi5 and I am sure other OEMS will be following suit.
This is not the end of Windows 10.. No , oh no.. This... is just the beginning.
I would normally agree with you, but your statements here are pinned to the wind..... HP has only started rolling, and I hope they do very well !!!!
Lumia at this time is (for now), the one solid footing in the Market, now that Blu has closed it's door on Windows Phone
Alcatel is coming????? Let me take you back to the start of the year CES 2016
Hands-on with the 8-inch Alcatel OneTouch Pixi 3 Windows 10 Mobile tablet/phone | Windows Central
Alcatel stated it would launch in April....May,June,July,Aug, now Sept. and still no sign............
Rumors of ROMs ??? Have any OEMS gone on record saying this is a line they are following or did this crop up because Microsoft invested in Cyanogen ( mainly to see the install of MS services on Androids).
I think the smarter move would have been to hold the line as is until a Surface Phone is officially put on display at an event somewhere. It's the impression that is being shown that will do the most damage to whatever Market Microsoft holds right now.
This story + the removal of Lumia from the Microsoft main page, with nothing to hold the mindset of the average Joe, like a Surface Phone, makes average people see Microsoft raise the White Flag of Surrender.