1. hopmedic's Avatar
    Earlier today we saw the rebranding of SkyDrive to OneDrive. Here's the link if you missed it:
    Microsoft drops SkyDrive name, announces OneDrive instead | Windows Phone Central

    Now it looks like we may be seeing another rebranding, this time for Office Web Apps.
    Microsoft Office Web Apps to be renamed 'Office Online'? | ZDNet
    01-27-2014 03:34 PM
  2. Coreldan's Avatar
    I don't think "Office web apps" into "Officer Online" is the same level of rebranding as Skydrive to Onedrive, though, but maybe that's just me :P
    01-27-2014 03:38 PM
  3. Laura Knotek's Avatar
    I understand the need for rebranding when there are trademark infringements. However, I think one thing that has hurt Microsoft over the years is rebranding its products so often that people cannot keep track of what they're called.

    hotmail.com>live.com>hotmail.com>outlook.com

    MSN Messenger>Windows Live Messenger>Skype

    It seems like Microsoft cannot just pick product names it likes and stay with those names.
    Lance_WPCentral and hopmedic like this.
    01-27-2014 09:48 PM
  4. Lance_WPCentral's Avatar
    I understand the need for rebranding when there are trademark infringements. However, I think one thing that has hurt Microsoft over the years is rebranding its products so often that people cannot keep track of what they're called.

    hotmail.com>live.com>hotmail.com>outlook.com

    MSN Messenger>Windows Live Messenger>Skype

    It seems like Microsoft cannot just pick product names it likes and stay with those names.
    I agree with you 100% and you have given some very good examples.
    01-27-2014 09:53 PM

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