I was walking to the train station on my way home this evening when I spotted a Surface Ad on a bus stop in front of Macy's(corner of Randolph\State St).
What makes this a GREAT ad is that they didn't use the "Microsoft" name anywhere. Obviously it has the logo on the tablet but most people won't notice that. "Microsoft has a bad name with a lot of "hip" people so just having a great looking device on the as is smart. Get people interested prior to telling them it is made by Microsoft.