Its my own feeling that Nokia has missed a chance. I think they should have done a few more mods to the 520 and made it more desireable to the people who are thinking about the Moto G. I bought a 520 when they started selling them for under 100$. But I got it as a backup in case something happed to my 820. After I put a red back plate on it my wife decided she wanted it to replace her flip phone. So much for my backup. But they need something to compete against the Moto G. to hold and get more of the low end market. (Where most of the new growth is). I was surprised how nice the 520 was and I used it for a week or so (with the sim from my 820). Either they have to lower the price of the 525 or upgrade it more than what they did.. I may get a 525 as a backup to my 820; but it would be nice to add a few perks to the ram upgrade. HOw about a choice between 8GB or 16GB, how about a flash, they don't have to do alot; but make it a more attractive alternative to the MOto G. Now its possible the availability of the MOto G is not going to be that great, plus you don't have a removeable battery, or a SD card slot. Only time will tell.