I don't know how I feel about some of the obvious shills that ms is rolling out. You can go to chumlee's twitter account and see that he posts from an iPhone. At least Jessica Alba really uses her wp8 device. I'm no expert, but I feel like the W8/WP8 advertising campaign has been really bit or miss. Some of the commercials for W8 seem to be really good, but then other times I see the completely embarrassing stuff, such as #droidrage on twitter, or the Oprah iPad/Surface snafu. I'm sure other people have different opinions, but some of it makes me cringe...