Went to Fry's last night to pick up some X-mas gifts. On the way out, my wife stopped to look in the phone section. I noticed they had several lumia's there: 822, 900, 920. However, they were all labeled as L-U-M-I-N-A-S. That's right, major consumer retailer couldn't even get the name spelled right. Or perhaps I'm naive and there is a sister line of phones to the Lumias, the Luminas :grin:. Just thought I would share.