My girlfriend and I headed into the ATT store yesterday to put her 920 on Gophone, and there against the wall was this display for the Moto X. To be honest this is a brilliant display. It's like the first thing you are drawn to in the store. Full of color and you can actually touch all the colors...they do feel different for some reason. It's the next best thing since scratch and sniff. But my questions is...why can't Nokia sell like this? they have 2 yellow phones against the wall with all the other phones. Maybe WP8.1 will kick off with some serious marketing. 3% market share here in the US and it shows with the phones hiding in the corner.