Got an email on launch day, and have seen the Icon commercial a few times on broadcast TV. It's about on par with their other 'flagship' releases. but no where near as big a deal as they made about the Thunderbolt
No one has told Verizon that the ICON has been introduced. When I went into a corp. to get mine; it was displayed between a LG and Motorola android phone. No signs, no placards, no wall photos, nothing in the store at all. This was Intro day; damn sad if you ask me.
Yah, I've seen several commercials on tv so far, typically during the Olympics to go along with the winter sports theme of the commercials. But not too bad, I'm sure it'll get better over time.
I wish it had a more prominent space in VZW stores. I have been in two stores where it took place underneath the Moto X advertising. I have seen the commercial and the spot before previews at the theater. I have also seen the marketing at our local Microsoft store