It is 99 through May 12th for Mothers day. I would suggest always looking on Amazon or Best Buy before going through Verizon to buy your phones, they more than most of the time offer better deals even with a code. Before the Mothers day sale, Verizon had the Icon listed for 199 where as Amazon had it listed for 150.. Amazon has changed their price to 99 as well right now, I'm curious to see if they keep that even after the Mothers day sale...