With the recent FCC filing showing a Lumia 735 looking to be headed to Verizon I have a new theory on the "retiring". I think Verizon is planning to sell the Lumia 735 at a contract price of $99... which is what the Lumia Icon is being sold at right now. Considering that the Lumia Icon is superior to the Lumia 735 in almost every way (with the exception of the front-facing camera being 5MP vs. Icon's 1.2MP), Verizon would be stupid to try selling them both at the same price. I think this is an attempt to improve sales of the 735 at an inflated starting price of $99 on contract. Then once the excitement settles, they will decrease the 735 price to free and bring back the Lumia Icon for the price of $99... or not bring it back at all. Just a theory, and frustrating considering a phone at the quality of the 735 should probably be free on contract from the start. This might explain why few/no Verizon associates know what is going on, as this would need to be kept secret since before recently no one knew that Verizon would be getting the 735. Somewhat of a conspiratorial theory, but it seems reasonable for Verizon to do this.