Originally Posted by
sinime Yeah, it was a nice read, and a reminder that MS (Nutella) said.
Yeah that was the article. I'm not overly fond of calling Nadella names, especially that one. I get that mobile phone users are unhappy but if you look at the bigger picture, he's raised the profile of MS with a level of class that Balmer could never do. He's also put key people in positions that have made MS into a better company overall. Whether you agree with that is a different thing but more people like MS now compared to a few years ago. Though W10 is good I think eventually it will be great.
The simple fact is that WP/WM was always in a poor position. Regardless how good it was, without apps that people want you're left in that Catch 22 position. No users, no apps, repeat.
A lot of the comments in that article point to bots and AI and web apps. All the usual things. Regardless of those things, right here, right now, apps are it. That hasn't changed yet and I don't see it changing any time soon.
I'm not entirely sure what MS can do. I agree with Dan on that point more than any. MS is known for doing things secretly but there seems to be more confusion on this issue than any other.
At the end of the day, MS can release the best phone in the world, it won't matter. No apps, means no new users, or people being curious then leaving to 'what they know'. I can understand why their focus is shifting to enterprise, something they should have done from the get go, but it all seems a bit 'late to the game' kind of thinking. Most enterprises are focused on Android and iPhones.
The competition has it at this moment in time. For MS to make any headway they need an earthquake shift in what people think of when they think mobile. It will take years to make that shift happen. In the process they will probably lose their 'fans' though.
04-12-2017 11:55 AM
