In 2013 they had great idea with 2 phone lineup and great execution. They didn't hit every price point but they got what most people want covered. Then in 2014 updates to Moto G left it kind of behind, still just HD and SD400. They also added some phones and everything started to collapse. When Lenovo bought them everything went downhill fast... Sad, they should have kept Moto G at lower midrange under 200? and with 5" screen, Moto X with 5-5,3" screen and high-end specs and maybe a phablet of 5,7" in form of a Moto Maxx, ultra high-end, something to compete with G Note and Mate 8. That's all they need I think, with good software support obviously