All electronics tv shopping network?

[mase123987]

This should exist! There is an all jewelry shopping network, why not electronics?

 

[Laura Knotek]

I doubt if many people would be interested. The geeks would be online buying stuff from Newegg.com and similar sites, rather than watching a TV channel. I doubt if the clientele that watches the jewelry shopping channel is technically inclined.

 

[mase123987]

I doubt if many people would be interested. The geeks would be online buying stuff from Newegg.com and similar sites, rather than watching a TV channel. I doubt if the clientele that watches the jewelry shopping channel is technically inclined.

I am not saying the jewelry people would watch it, just that a single minded shopping network works.

What if it was backed by a website like Amazon or Newegg? Someone that didn't have to sell products WAY over what they are worth to make it work?

 

[Laura Knotek]

I am not saying the jewelry people would watch it, just that a single minded shopping network works.

What if it was backed by a website like Amazon or Newegg? Someone that didn't have to sell products WAY over what they are worth to make it work?

I'm not sure. I do not see geeks watching shopping channels of any type. QVC's main demographic is women 50 and older.

QVC will need to consider its customer demographic; currently, the majority of QVC viewers are female with an average age of 50 years and older.

http://view.officeapps.live.com/op/view.aspx?src=http%3A%2F%2Fmie480project.wikispaces.com%2Ffile%2Fview%2FCase%2BStudy%2BQVC%2Bupdated%2Bwith%2Brecommendation.docx

Middle-aged and senior citizen women would not be the target audience for electronics.

 

[mase123987]

I'm not sure. I do not see geeks watching shopping channels of any type. QVC's main demographic is women 50 and older. http://view.officeapps.live.com/op/view.aspx?src=http%3A%2F%2Fmie480project.wikispaces.com%2Ffile%2Fview%2FCase%2BStudy%2BQVC%2Bupdated%2Bwith%2Brecommendation.docx

Middle-aged and senior citizen women would not be the target audience for electronics.

While that is true, there are thousands of older people buying text stuff on those channels.

 

[Laura Knotek]

While that is true, there are thousands of older people buying text stuff on those channels.

I just do not see that sort of channel being financially successful. The target demographic would be gaming or watching The Big Bang Theory, not watching a shopping channel.