Smart Nokia Advertising - Sponsoring Indo Australian Cricket series

sr!

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not sure if this is the place for this thread, but i'll post here anyway.
Just got to know that Nokia (specifically Lumia 800 ) will be sponsoring indo-Australian cricket series starting this boxing day (Dec 26). What that means is a bunch of advertisements throughout the one and a half months of this series, which will be broadcast in atleast 4 countries i know of - India (Lumia just announced/released), in Australia (where sales of WP is low) and UK (its already popular) and in US, where a bunch of expats from all these countries can watch. i know in US alone, over a couple of hundred thousand fans watch this series - i believe its a smart move by Nokia.
 

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