Originally Posted by
Canesfan625 The Zune hardware died not Zune. Likely going to be rebranded though to align with their new Xbox centric path
Exactly. Zune's subscription music service remains arguably the best music service out there. And while the Zune hardware has of course died, I can't imagine the the iPod hardware is doing that well either. People tend to use smartphones or tablets as portable media players nowadays more than dedicated portable media players.
Zune's name is more of a liability than a benefit now. I think just changing the name to "XBox Music" would probably help get the service more exposure and interest.