I would rather have ads for WP8 like what we saw a few days back with 4 leaked W8 ads.
That said, MSFT is spending $1.5 billion from this weekend till the launch i.e. 26th October on marketing. So I am really hoping to see some great advertising and marketing boost near the launch!
The IE9 ad is so catchy and eye appealing that I actually used IE for the first time in years. I still love my Chrome and Opera but at least the ad drew my attention!
Truth be told, had IE9 been something new at this time, the ad would not convince me to use IE9 instead of Firefox or Opera.
The ad is pretty, but it does not show why IE9 is better than other browsers. I'd need to see what features it offers that the other browsers lack.
It actually got me to try IE exclusively for a few days... It actually wasn't that bad, but when you get used to firefox with a bunch of ad ons, it's hard to switch.
I like the W8 commercials, catchy music, and informative. They should showcase WP8 in a similar way IMO.
The ad campaign seemed pretty big to me in early summer here in germany. It was played in almost every other commercial break. I remember seeing it on the big screens between the concerts in rock im park 2012.
Now that's how advertisement should be and going at WP8 ads in a similar fashion should at least help with getting more attention.