I already know people who bought an 822 who laughed off or never even heard of WP7. It is amazing how much marketing can do, both by the device makers and carriers, in changing perception - considering that right now for most people WP8 won't be all that much different than WP8. All of a sudden my "wtf is that" or "uncool" device is now "cool," despite it being the same device it was last year. People are not only considering it over iOS or Android, they are now actively buying it over them!
This is good to see. The way Microsoft turned it around almost makes me think they were planning WP7 to sell poorly shortly after its launch, likely due to the kernel change. I mean, annoying the 2% of marketshare they got - mostly early adopters used to being annoyed - is not a huge deal. If they had went big on WP7 using a new kernel for WP8 could have been a REAL pr disaster. So they probably kept WP7 visible enough so that it offered an alternative to those who really wanted it while waiting for the "real deal" WP8 to hit when the big bucks marketing could kick in to woo the android/iOS users.
Anyway, good start so far! Let's hope they keep it up and not let the marketing fall off as they have in the past with some other products.
This is good to see. The way Microsoft turned it around almost makes me think they were planning WP7 to sell poorly shortly after its launch, likely due to the kernel change. I mean, annoying the 2% of marketshare they got - mostly early adopters used to being annoyed - is not a huge deal. If they had went big on WP7 using a new kernel for WP8 could have been a REAL pr disaster. So they probably kept WP7 visible enough so that it offered an alternative to those who really wanted it while waiting for the "real deal" WP8 to hit when the big bucks marketing could kick in to woo the android/iOS users.
Anyway, good start so far! Let's hope they keep it up and not let the marketing fall off as they have in the past with some other products.