04-30-2013 01:39 PM
29 12
  1. rockstarzzz's Avatar
    agreed. "pink windows phone" isn't going to be very descriptive if bob is talking to tom about a phone he just saw.

    galaxy s4, on the other hand, pins down exactly what device they might be discussing.
    because that's an OEM ad not Android OS ad?
    This is WP ad. Not any particular OEM. Galaxy S4 only sells S4 not HTC One. "This is Lumia" ads are for Lumia not all WPs.
    Laura Knotek and London Jr like this.
    04-23-2013 08:29 AM
  2. London Jr's Avatar
    my point was, they're not showcasing the os or anything new...

    potential customers don't see wow features, they see what they have on other phones already.
    its still showcasing features...
    04-29-2013 08:30 PM
  3. London Jr's Avatar
    Celebrity endorsement ads have less to do with product features and more to do with consumers associating the product with someone they admire.

    Target audience: Men who like sports, and technology

    Ad strategy: (1) I (consumer) like basketball, (2) I like Grant Hill, (3) Grant Hill likes Windows Phone, (4) Therefore, maybe I will like Windows Phone too?

    There's also the sub-text of tenacity. Grant Hill has been a basketball star for a long time. He's come back from injury, he's still hungry to win. But he also balances that with keeping in touch with the people in his life that are most important to him. Audiences can connect with a storyline like this.

    And if you like features, he does emphasize the camera on the phone, which is one of the top things people use smartphones for.

    Also, side note. Grant Hill, class act.
    biggest point of this ad... hell of a lot of respect for Grant Hill...
    04-29-2013 08:32 PM
  4. blackhorse6's Avatar
    I think this is one of the better commercials.
    04-30-2013 01:39 PM
29 12

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