New Grant Hill windows phone 8 commercial

[London Jr]

just saw this new windows phone 8 commercial starring nba all star grant hill and his wife tamia... (very beautiful woman)

Windows Phone Meet Grant Hill - YouTube

 

[Dave Blake]

That's a nice commercial Microsoft is finely pushing WP features.

 

[MacDaMachine]

Great ad.

 

[London Jr]

That's a nice commercial Microsoft is finely pushing WP features.

I know right, I think that's what is best about this one is that they are showing off some of the nice features...

 

[JerseySal]

It's way better than those Surface commercials with a bunch of Abercrombie models dancing around like a bunch of idiots while showing off maybe two features.

 

[rider2040]

I would say that is the best commercial I have seen for Windows Phone!

 

[ohgood]

it showed:

a txt message
facebook
someone shooting video
someone viewing video


and a whole bunch of basketball and blue shoes. where are the features on display in this ad ?

 

[Marconis4]

I thought it was a horrendous commercial, almost to the point of being extremely lame.

 

[rockstarzzz]

it showed:

a txt message
facebook
someone shooting video
someone viewing video


and a whole bunch of basketball and blue shoes. where are the features on display in this ad ?

It showed:

Pandora app (which has some free subscriptions going right?)
A text message
Facebook
SkyDrive
Instant Photo Sharing to Networks
Blink app to select from multiple photos
Video quality
Skype call integrated in the OS
Colourful handsets
Endorsement by the man.

You surely need to use your WP more often

 

[ohgood]

my point was, they're not showcasing the os or anything new...

potential customers don't see wow features, they see what they have on other phones already.

 

[dalydose]

my point was, they're not showcasing the os or anything new...

potential customers don't see wow features, they see what they have on other phones already.

Apple just had an ad that showed noise cancelling...that's it. The normal consumer doesn't remember everything a phone can do. Plus, I've heard people say "I have an iPhone because it can (insert feature found on all smartphones)".

 

[Duvi]

That's a nice commercial Microsoft is finely pushing WP features.

I agree. In fact, the commercial had me interested in "Blink".

 

[ohgood]

Apple just had an ad that showed noise cancelling...that's it. The normal consumer doesn't remember everything a phone can do. Plus, I've heard people say "I have an iPhone because it can (insert feature found on all smartphones)".

another "but apple/android/symbian did _________ " comparison ?

if its a commercial, it needs to show the awesome stuff no one else has or does !

or at least show how its better on wp.

 

[PeltFrelken]

Celebrity endorsement ads have less to do with product features and more to do with consumers associating the product with someone they admire.

Target audience: Men who like sports, and technology

Ad strategy: (1) I (consumer) like basketball, (2) I like Grant Hill, (3) Grant Hill likes Windows Phone, (4) Therefore, maybe I will like Windows Phone too?

There's also the sub-text of tenacity. Grant Hill has been a basketball star for a long time. He's come back from injury, he's still hungry to win. But he also balances that with keeping in touch with the people in his life that are most important to him. Audiences can connect with a storyline like this.

And if you like features, he does emphasize the camera on the phone, which is one of the top things people use smartphones for.

Also, side note. Grant Hill, class act.

 

[rockstarzzz]

another "but apple/android/symbian did _________ " comparison ?

if its a commercial, it needs to show the awesome stuff no one else has or does !

or at least show how its better on wp.

Oh is that how commercial works? I din't know that each commercial must show the wow factor over competition else it's pointless.

 

[Dave Blake]

it showed:

a txt message
facebook
someone shooting video
someone viewing video


and a whole bunch of basketball and blue shoes. where are the features on display in this ad ?

Those are nice to see. Did you watch the whole commercial?

What about Pandora, photo editing, lenses, Blink, Skydrive did you miss those?

 

[rider2040]

There's also the sub-text of tenacity. Grant Hill has been a basketball star for a long time. He's come back from injury, he's still hungry to win. But he also balances that with keeping in touch with the people in his life that are most important to him. Audiences can connect with a storyline like this.

I'm not a big basketball fan, but as a father that travels for work, this ad definitely connected with me.

 

[ohgood]

Celebrity endorsement ads have less to do with product features and more to do with consumers associating the product with someone they admire.

Target audience: Men who like sports, and technology

Ad strategy: (1) I (consumer) like basketball, (2) I like Grant Hill, (3) Grant Hill likes Windows Phone, (4) Therefore, maybe I will like Windows Phone too?

There's also the sub-text of tenacity. Grant Hill has been a basketball star for a long time. He's come back from injury, he's still hungry to win. But he also balances that with keeping in touch with the people in his life that are most important to him. Audiences can connect with a storyline like this.

And if you like features, he does emphasize the camera on the phone, which is one of the top things people use smartphones for.

Also, side note. Grant Hill, class act.

I get it.

let's focus on the weakest market (is it still the us?)then....

if association and relation were the motivators, why not get a semi geeky 30 something guy with a beer gut and tout the phones positives in an edgy "snap into a slim jim" esque skit ?

people are can still remember "where's the beef?", but have no idea who the three little old ladies were.

pandora and skype are taken for granted, blow folks socks off with a badass exclusive instead ?

 

[Laura Knotek]

I get it.

let's focus on the weakest market (is it still the us?)then....

if association and relation were the motivators, why not get a semi geeky 30 something guy with a beer gut and tout the phones positives in an edgy "snap into a slim jim" esque skit ?

people are can still remember "where's the beef?", but have no idea who the three little old ladies were.

pandora and skype are taken for granted, blow folks socks off with a badass exclusive instead ?

I don't see that concept being at all successful. For one thing, men don't not typically associate smartphones with fashion statements.

Many people who are now buying smartphones weren't even born yet when the "Where's the Beef?" ad aired back in 1984.

 

[Duvi]

I don't see that concept being at all successful. For one thing, men don't not typically associate smartphones with fashion statements.

Many people who are now buying smartphones weren't even born yet when the "Where's the Beef?" ad aired back in 1984.

Depends if it happened after November 1st... if so, I was born

lol