Only $40 off but still a pretty good price. I imagine they're clearing stock before the fall update. I was looking into a iPad Mini for my girl because she wants a tablet for basic media consumption but I'm thinking this might be a better (and cheaper) option. It's small, simple, and integrates well with our Prime account.
Kindle Fire HD - Most Advanced 7" Tablet - Only $199
Kindle Fire HD - Most Advanced 7" Tablet - Only $199