I do not believe Microsoft will call Fortuna, Cortana and here's why: the anti-gun lobby. I might not agree with their platform but they are growing and strong and associating a core technology/feature could spell disastrous for Microsoft. I think that is reason enough.
In addition, Cormany is definitely geared towards men and this type of technology should be comfortable for me and women. If you notice all of the screen mock-ups feature a woman's form (understand, because Fortuna is female) but it is undoubtedly a sexualized concept, to some degree, even if unconsciously so. I think Windows Phone has done a better job appealing to women than Android - would love to see stats to see if my observation holds up. I hope Microsoft continues down a gender neutral path or at least one that allows customization for either,. As a woman, I hated the masculinity of there Droid devices but always wanted the cutting edge technology. I love the white Nokia phones because they feel less masculine to me without compromising the technology.
I would imagine that these two reasons could be enough to sway Microsoft from using the name or images associated with Cortana.
In addition, Cormany is definitely geared towards men and this type of technology should be comfortable for me and women. If you notice all of the screen mock-ups feature a woman's form (understand, because Fortuna is female) but it is undoubtedly a sexualized concept, to some degree, even if unconsciously so. I think Windows Phone has done a better job appealing to women than Android - would love to see stats to see if my observation holds up. I hope Microsoft continues down a gender neutral path or at least one that allows customization for either,. As a woman, I hated the masculinity of there Droid devices but always wanted the cutting edge technology. I love the white Nokia phones because they feel less masculine to me without compromising the technology.
I would imagine that these two reasons could be enough to sway Microsoft from using the name or images associated with Cortana.