My argument isn't about how Google isn't horrible. It's about the precieved hypocracy of data collection in relation to Cortana that was put out in some earlier posts. I acknowledged that you can opt out of individual sections using the notebook feature in one of my earlier posts. My point was that to use Cortana to it's fullest potential, a person would have to offer a similar amount of data as a person who uses Google Now. So why are some okay with MS doing the data mining to put into a foward thinking service but not Google? That's why I posted both privacy policies for someone to point out a reason and to offer a logical explanation. I'm no ****** and I would love to learn something new. For Google's business model and why it's not as intrusive as it sounds I'll use myself as an example. I use Google services on my iMac, my iPhone, my 925 (through IE), and of course my android phones. What Google does is learn where i like to eat, what kind of music I like, where i work, what i drive, where i live, how far i walk,that I'm married, that I'm a soldier, etc. From there they create an anonymous profile of me that stays with Google and is not shared with anyone. Next a company aproaches Google as says I want to advertise to young males who are interested in performance parts for a Nissan 350z. From there, Google looks in their servers and serves ads to those still anonymous profiles. If an advertiser got the data from Google what would keep them coming back to continue advertising? That is why the data is so much more valuable in Google's hands rather than them giving it out to any company that wants to show ads. Anything i didnt cover?