Before I begin I just want to make clear this happened at the MS store in my area [West-Hartford, CT ], so this may or may not be the case in you area.
Today was a beautiful day 68, clear sky and sunny just perfect to head to the mall so I did. Once there, the first place I visited was the MS store like I always do and I spent a reasonable time at the store. Today was not the difference. But, today I had once of the worse experience at the store, I had my suspicions about how bad MS' associates were but today they confirmed it.
- The first rule when you selling a product especially if is your product: Never say "I don't know." You always know and if you don't know, signal somebody close to you or try to find your way around to that question.
- Second: Get to know the person that is asking you for the product: His/hers interests, what kind of job he/she does, simple questions to know the person in front of you so you can use your selling points.
-Third: Do not send that person more confused then when he/she got in to the store, send hi/her home with a product on had, and/or if they can buy it on the spot with a reason to come back next week and get your product.
Like I mentioned above today was the perfect day to visit the MS store beautiful day plus I wanted to be one of the lucky ones to get a new phone. In my adventure there, I was playing with the 1520 when my ears almost drop after listened to one of the associated said at least 5 to 8 times "I don't know" and you can use "office" to the point that I have to stop playing with the device get into the conversation and tell the guy why he should buy a WP btw he was interested in the Icon. I explained to him how fluid, clean and fast the OS is, the best camera in the market, HD video display, some of the best apps are now in the platform. He had some knowledge so I had to take my 925 with the 8.1 DP and showed him what's coming to the OS he was impressed then he move to the tablet section his wife got her eyes on the Nokia tablet. After playing with the phones and watched some kids playing with the XBX 1 and tried some head phones another associated could not explain with clarity what were the benefits of using WP or even let her know what's coming soon. And to make things worse I was about to buy one of this Universal charger so I asked what was the difference between DC-18 and DC-19 and they just could not tell me. So I just left.
I don't know if this is just me but, this suck and it does big time. If your own people can't sell and don't know about your product how on hell do you expect others retailers to know or even try to learn about your product. This is where I give Apple an A+++ you go to the stores and you want to get their devices. MS should get Apple's book and start training these associates all over again. This just hurt the cause and do not advance the WP platform at all.
Today was a beautiful day 68, clear sky and sunny just perfect to head to the mall so I did. Once there, the first place I visited was the MS store like I always do and I spent a reasonable time at the store. Today was not the difference. But, today I had once of the worse experience at the store, I had my suspicions about how bad MS' associates were but today they confirmed it.
- The first rule when you selling a product especially if is your product: Never say "I don't know." You always know and if you don't know, signal somebody close to you or try to find your way around to that question.
- Second: Get to know the person that is asking you for the product: His/hers interests, what kind of job he/she does, simple questions to know the person in front of you so you can use your selling points.
-Third: Do not send that person more confused then when he/she got in to the store, send hi/her home with a product on had, and/or if they can buy it on the spot with a reason to come back next week and get your product.
Like I mentioned above today was the perfect day to visit the MS store beautiful day plus I wanted to be one of the lucky ones to get a new phone. In my adventure there, I was playing with the 1520 when my ears almost drop after listened to one of the associated said at least 5 to 8 times "I don't know" and you can use "office" to the point that I have to stop playing with the device get into the conversation and tell the guy why he should buy a WP btw he was interested in the Icon. I explained to him how fluid, clean and fast the OS is, the best camera in the market, HD video display, some of the best apps are now in the platform. He had some knowledge so I had to take my 925 with the 8.1 DP and showed him what's coming to the OS he was impressed then he move to the tablet section his wife got her eyes on the Nokia tablet. After playing with the phones and watched some kids playing with the XBX 1 and tried some head phones another associated could not explain with clarity what were the benefits of using WP or even let her know what's coming soon. And to make things worse I was about to buy one of this Universal charger so I asked what was the difference between DC-18 and DC-19 and they just could not tell me. So I just left.
I don't know if this is just me but, this suck and it does big time. If your own people can't sell and don't know about your product how on hell do you expect others retailers to know or even try to learn about your product. This is where I give Apple an A+++ you go to the stores and you want to get their devices. MS should get Apple's book and start training these associates all over again. This just hurt the cause and do not advance the WP platform at all.
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