What we learned today from the big Apple announcement: exactly when and for how much the new iPhone 6 and iPhone 6 Plus will be available. Granted Apple is super expensive and even on contract they are going to make bank with these freaking ridiculous prices, but what makes their announcements so much different from what Microsoft has done? What did we learn from the IFA Microsoft announcement: that there are two midrange(not this clever "affordable flagship" tagline) phones coming sometime "this fall" or "soon." Apple fanatics will have their new shiny flagship devices probably before we even know when the Lumia 730, 735, and 830 will be released and to which countries and carriers. I'm so sick of this trend. Why can't Microsoft learn from Apple and adopt these tactics instead of leaving us to wonder and speculate time and time again?