now here is a perfect example of how under dogs rose to the climax:
I live in Pakistan, and i lived in a place where it was hard to find someone with interest in technology like these. I supported Android when it came out. Nokia was everywhere and nobody knew that Google was much more than just a search engine. Today, If anyone has a Nokia here, he is seen as old fashioned one. Not Me

Today, when I show off a Lumia, most people are Like hey its Nokia, its dying. When I tell them its Windows Phone, they say it too is dying. But same is the case when I told them about Android, they said Google cannot compete with Nokia

I believe that it is up to guys like us (who spread android) to tell people that there is new storm coming! The King has awaken and is not going down without a fight. Just like Android survived by adding functionality slowly but steadily Windows Phone will get momentum. I got a dozen guys to switch to Lumia and they all bought them because the Android they wanted was a little expensive (except for one who bought a 720 most rest got 520) Then they were like "I'm gonna but an Android or iOS as soon as possible. Now they say there are more built in features in WP than android provides (in manner of dialogue) This thing has got into their minds and they don't like getting an app for something which should be an OS feature. They are now loyal to Windows Phone
Android craze will die off if someone like me is determined enough to give WP a fair try. I saw at once that Android simply cannot be compared with what WP has to offer. My greatest loyalty to the system is based on the fact that in future (near or far depends on updates) there is such a huge number of things and feature that WP can provide which Android simply cannot. The best among these is the integration to the ecosystem. I have to install a ton of apps on both mobile and desktop to get into Google's ecosystem but in Windows, it is the default settings. I do not have to fiddle the settings. A common WP user is using them all whereas Android common user has little idea of what android can do.
IMO with the buyout, we shall only see WP getting better and not the other way round. MS released Windows 8 with metro because it realized that if it stays on with windows 7 it will be far easier for others to flood market with a revolutionary OS. My bet: Windows 8 was made to make it just a little harder for others to compete while MS takes a long time developing Windows 9 ( developing since before release of Windows 8)
Finally, I want to clarify why I kept pointing to changes in desktop OS affecting the WP market. Its because both these OSs are getting closer. Success of one will depend on the success of the other. The future is not Google, Apple may stick along a little longer, but the future is certainly Microsoft.