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Apple set to beat Microsoft in the consumer AR market

Jcmg62

New member
Oct 8, 2013
735
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According to a recent Mac Rumours story, Apple are readying a consumer AR headset, which they hope will eventually phase out the iPhone in the next 10 years.

The question that has to be asked, are Microsoft on the verge of losing the consumer AR race?

Hololens has been around for years, but so far Microsoft haven't even made a single reference to it becoming a consumer facing device, despite showcasing cliff house, games and other consumer focussed features.

It'll be a crying shame if Microsoft squander a 5 year + lead. Typical, but a shame nonetheless.

Full story at https://www.macrumors.com/2021/11/25/kuo-apple-ar-headset-mac-level-computing/
 

TechFreak1

Moderator
May 15, 2013
4,601
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Macrumours are hardly a unbiased source lol 😅.

Most people don't realise how much hinges on UWA... I guess Microsoft's bean counters don't either.