I think we can gather from Microsoft's recent focus on "creators" with the recent Creators Update and the upcoming Fall Creators Update that as a company their vision is that everyone is a creator. So I would argue that the answer to your question is both, because Microsoft doesn't necessarily make a distinction between the two. Now for marketing purposes, the Surface Laptop and Windows 10 S are clearly aimed at students. Even as I say that, however, it comes with the caveat that this is their target market due to the Surface Laptop being the flagship device for Windows 10 S which is solidly aimed at the education sector. What Microsoft is probably hoping for is for more developers to convert their Win32 apps to UWP over time, thus delivering increased value to Windows 10 S and by extension the Surface Laptop (and every Windows device really). What I mean to say is that the Surface Laptop is functional, well-designed and suitably powerful right now and will continue to deliver more value to customers over time as developer support improves the Windows Store for everyone. Does that make sense?